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1、29TOP12345678910111213141516171819202122232425262728100:30THETOP10MOSTVALUABLEUSBRANDS...100Thetop10aloneaccountfor$1.6trillion,orhalfofthetotalvalue.$=2018BrandValueUS$million#73199$286,258million32OveralloutofTechnology$278,919million80countries98Te
2、chnologyTofindoutmoreaboutBESTCOUNTRIESvisithttps://www.usnews.com/news/best-countries339734$165,256million96TOTALVALUEOFTHETOP100Retail$155,404million$151,201millionMOSTVALUABLEUSBRANDSTechnologyTechnology35$121,692million$114,915millionPayments$110,2
3、66million95TelecomProviders$102,129millionFastFood$91,507millionTechnology$trillionTobacco36943.16#1#2#3#4#5#6#7#8#9#10933792USTOP100CATEGORYBREAKDOWNBRANDCONTRIBUTIONTOP10%=oftheTotalValueoftheBrandZUSTop100$=TotalCategoryValueUS$millionBrandContribu
4、tionmeasurestheinfluenceofbrandalone,excluding3891Paymentsfinancialsorotherfactors,onabrandinthemindoftheconsumer.Ittends%Bankstobeakeydriverofbusinessgrowth907.2Food&Dairy0.3%andismeasuredonascaleof1to5,39SoftDrinks5.4%Tobacco$8,239millionwith5thehighe
5、st.Allofthesebrands893.3%$227,995million1BrandAirlines3.7%scored5.4Brands$170,039million1.1%$104,934million10Brands$118,542million5Brands$35,241millionCars4Brands40884Brands0.7%PersonalCareTelecomsProvidersLogisticsTHESTRONGEST...THEMOSTINNOVATIVE...1
6、.4%$21,132million2.4%Beer0.9%2Brands87$44,675million%41Conglomerate$76,608million1.5%4Brands10.72Brands$28,029million1Brand$46,435millionBabyCareInsurance86Hotels1Brand0.9%$336,911million0.7%0.5%428Brands$28,614million$21,263millionFastFood$17,133mill
7、ion852Brands3Brands2BrandsOil&GasApparel%BESTBRANDEXPERIENCE...0.8%1.1%6.943$26,694million$34,295millionRetail$219,122million842Brands1Brand9Brands%44Technology10.4Entertainment83HomeCare2.0%0.3%$63,011million%$7,945million$328,279million2BrandsTHEMOS
8、TLOVED...451Brand13Brands8237.9$1,198,062million468119Brands4780DownloadtheMobileAppatwww.brandz.com4879787776757473727170696867666564636261605958575655545352515049CONTENTS8WelcomeDavidRoth,CEO,TheStoreWPP,EMEA&AsiaandChairman,BAVGroup3THEUS5T
