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ID:8136292
大小:1.20 MB
页数:10页
时间:2018-03-06
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1、ACSIAmericanCustomerSatisfactionIndex®ABOUTACSIInternetSocialInternetSearchEnginesInternetNewsMedia&Information&OpinionTheAmericanCustomer73-0.0%%76-1.3%75-1.3%SatisfactionIndex(ACSI)isanationaleconomicindicatorofcustomerevaluationsofthequalityofproductsandservicesavailabletohouseho
2、ldconsumersintheUnitedStates.TheACSIusesdatafrominterviewswithroughly180,000customersannuallyasinputstoaneconometricmodelforanalyzingcustomersatisfactionJuly25,2017withmorethan300companiesin43industriesand10economicsectors,includingvariousservicesoffederalandlocalgovernmentagencies.
3、ACSIACSIresultsarereleasedE-BUSINESSthroughouttheyear,withallmeasuresreportedonascaleofREPORT20170to100.ACSIdatahaveproventobestronglyrelatedtoseveralessentialindicatorsofmicroandmacroeconomicperformance.ForINDUSTRYRESULTSFOR:example,firmswithhigherlevelsofInternetSocialMediacustome
4、rsatisfactiontendtohavehigherearningsandstockreturnsInternetSearchEngines&Informationrelativetocompetitors.StockportfoliosbasedoncompaniesInternetNews&OpinionthatshowstrongperformanceinACSIdeliverexcessreturnsinupmarketsaswellasdownmarkets.Atthemacrolevel,customersatisfactionhasbeen
5、showntobepredictiveofbothconsumerspendingandGDPgrowth.©2017ACSILLC.ALLRIGHTSRESERVED.ACSIACSIE-BusinessReport2017UserSatisfactionwithE-BusinessStumbles;InternetNewsandSearchEnginesFallbutSocialMediaEnduresAfterthreeyearsofsteadyimprovement,customersatisfactionwithe-businessfalls0.8%
6、toascoreof74.3ontheAmericanCustomerSatisfactionIndex’s(ACSI®)100-pointscale.Thee-businesssegmentincludesthreecategories:socialmedia,searchenginesandinformationwebsites,andnewsandopinionwebsites.Thedeclineisaresultoflowerusersatisfactionwithinternetnewsandsearchengines.Socialmediaist
7、heonlycategoryunaffected.INTERNETSOCIALMEDIAAsuserscontinuetoturntosocialmediafornewsandinformation,customersatisfactionissteadyatanACSIscoreof73.FollowingthelaunchofnewfeaturesandaredesigninJanuary,Google+postsalargegain,up7%to81.WhileGoogle+hasasmaller,moreniche-likecustomerbaseth
8、anothersocialmedias
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