2017年零售业报告

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1、2017RETAILINDUSTRYREPORTSHOPPINGONLINEVSIN-STORECOMPARISONFORELECTRONICS,FASHION&HOMEIMPROVEMENTWHICHSHOPPINGEXPERIENCEDOYOUENJOYMORE?Inallthreeindustries,respondentsstillpreferthein-storeshoppingexperienceoveronline.Whileroughly¾preferin-storeshoppingforFashionandHomeImprovement,thenar

2、rowestgapappearedinelectronicswhere66%preferin-store.Withtherisingpopularityofonlineshopping,whatkeepsdrawingtheseshopperstoin-storeexperiences?COLORLEGEND66%74%76%FORCHARTS&GRAPHSONTHISPAGEONLINEIN-STOREELECTRONICSFASHIONHOMEIMPROVEMENTn=884n=1,582n=1,735It’sAllAbouttheCustomerService!

3、Whileonlineshoppingbeatsin-storeinexpectedCLEARMAJORITIESSTILLWOULDRATHERTHEIN-PERSONBRICKcategoriessuchasavailabilityofproductsandvarietyofANDMORTAREXPERIENCEOVERONLINEselection,in-storedominatesintermsofcustomerservice.Throughallthreeindustries,overwhelmingmajoritiesofrespondentsfeltr

4、eturnsandexchangesOnlinehasareputationforbeinglessexpensiveduetowerefareasierin-store.loweroperatingcostsandbrick-and-mortarstoresoftenstruggletocompetewithonlinepricing.Yetphysicalstoresofferclearancesales,seasonalpromotions,pricePricing,theFinalBattlegroundmatching,andotherdiscountsto

5、eventheplayingfield.Whileshoppershavedecidedthatonlineistheplacetogoforavailabilityofproductsandvarietyofselection,AllThingsBeingEqualandin-storeforcustomerserviceandreturnsandexchanges,thereremainsonefinalbattleground:pricing.Withrespondentsseeingthevirtuesofbothonlineandinstore,andrem

6、ainingfairlyuncertainaboutwhichoffersRespondentsprovedalmostevenlysplitwhenaskedthebestpricing,clearmajoritiesstillwouldratherthewhethertheybelievepricingwasbetterin-storeorin-personbrickandmortarexperienceoveronline.online,withonly51%believingfashionpriceswerebetteronlineand55%believin

7、gthesameofhomeimprovementprices.PLEASERATEWHETHERYOUBELIEVETHEFOLLOWINGAREBETTERINSTOREORONLINE:AvailabilityCustomerReturnsandVarietyofPricingofProductsServiceExchangesSelectionELECTRONICS73%82%62%89%73%FASHION73%84%51%93%71%HOMEIMPROVEMENT70%90%55%95%70%Gray-colorednumbersrepr