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2、UDYDon’tTryThisOffshorebyStephenBrownEEEEEeeeeeeeee.ThebrakingBoeinghadsalesmantohisbackteethandwellaccus-barelyceaseditsbansheewailbeforeBartontomedtoseriousincisoraction,butevenheBrady’scellphonepipedup.“VivaLasVegas”—hadhislimits.thekingofringtones—beltedoutofitstiny“
3、Hey,”hesaid.“Wejusttoucheddown.Goodspeakerjustastheflightattendantannouncedtobehome.”theirarrivalatLasVegas’sMcCarranInterna-“AnythinginterestinginNuremberg?”tionalAirport.Bradyglancedaround,acknowl-Buonarrotiinquired.edgingtheamusedappreciationofhisfellow“Itwascompletely
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7、einGermanyhe’dattended.BradywasaBradyfrowned.PixarandDanBrownOPYRIGHT©2008HARVARDBUSINESSSCHOOLPUBLISHINGCORPORATION.ALLRIGHTSRESERVED.CHBR’scases,whicharefictional,presentcommonmanagerialdilemmasandofferconcretesolutionsfromexperts.harvardbusinessreview•september2008page
8、1Don’tTryThisOffshore•••HBRCASESTUDYweretwoofSerendipity’slong-standinghewaswearingashinyValentinosuitw