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1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYShouldMichaelgoIntotheFraytoChina?FivecommentatorsofferbyM.EllenPeeblesexpertadvice.•ReprintR0501ARumorsareflyingandknivesareoutatLafleurSAafterakeyexecutiveresigns.Michaeljustwantstoworkhardandgetahead—doeshehavetoplaypolitics,
2、too?HBRCASESTUDYIntotheFraybyM.EllenPeeblesVED.“Psst,psst,psst.”That’sallMichaelFeldsteinrelativenewcomer;he’djoinedthecompanyheardashewalkeddownthehalltowardhistwoyearsearlier,whenLafleuracquiredNewoffice.“Psst,psst,psst.”“WhatdidpeopletalkYork–basedCamposBeverage.
3、Inhiseyes,aboutbeforelastweek?”heaskedhimself.Michael’schiefcompetitorwasDanielleHar-“Whatmorecanwepossiblysayaboutit?”court,theglobalcategorydirectorforvodkasALLRIGHTSRESER“It”wasthesuddenandmysteriousresig-andliqueurs,whohadmovedtoNewYorkTION.AnationofLucienBeau
4、mont,LafleurSA’spres-fromthecompany’sParisheadquartersjustORidentofU.S.operations.Everyonewasimag-aftertheCamposacquisition.ShehadbeenORPiningtheworst.Financialmisdeeds?Illness?atLafleur15yearsandwaspracticedatwhatAnillicitaffair?Therumorswereflyingfastcouldbecallede
5、ithernetworkingorofficeandfurious,eachmoreluridthanthenext.politics,dependingonwhereyousat.OLPUBLISHINGCLessentertaining,thoughevenmoredistract-Buttherewereotherpossiblecandidates.ing,wasthespeculationaboutwhowouldgetThecompanyhadafast-growingsportsandLucien’sjob—a
6、ndwhatwouldhappentoev-healthdrinkdivisionthatwasgettingalotoferybodyelse,oncethatquestionwassettled.mediaattention,andthedirectorinthatcate-BUSINESSSCHODEveryonewantedtobacktherighthorse.gory—he’dstartedinorangejuiceandhadRAVItwasn’tasimplerace.Lafleurwasamajorrise
7、nquicklythroughtheranks—wasturn-internationalbeveragecompanythathadingheadsinParis.Thespiritsbusinesswasgrownrapidlythroughacquisitions.Michael,stilldoingwell,butgrowthwasbeginningtotheglobalcategorydirectorforrumsandataperoff,andLafleurwaslookingfornewcontenderfor
8、thenewlyopenposition,wasasourcesofrevenue.OPYRIGHT©2004HARCHBR’scases,whicharefictional,presentcommonmanagerialdilemmasandofferconcretesolutionsfromexper
