建平中学英语：高二下Unit-6-Reading教程文件.ppt

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1、建平中学英语：高二下Unit-6-ReadingWhatistheBodyShop?Aglobalbusinesssellingsimpleproductsfortheskinandhair.TheBodyShopDescribeitsproducts_____________________________isunimportant.__________________onadvertising.Supports_______________________.insimple,truthfullan

2、guageThinkspackagingDoesnotspendanymoneypro-environmentcampaigns/causeOthercosmeticcompaniesPromiseto________________________________._____________________________campaigns._____________________________,oftendoublingthecost.______________________onanima

3、ls.makeyoulookyoungerandmorebeautifulUsepersuasiveandexpensiveadvertisingPresentproductsinexpensivepackagingTestmanycosmeticproductsMorequestions:ReadthearticleagainWhatkindofhopedoesthecosmeticsindustrybringtowomen?Thattheywillbemadeyoungerandmorebeaut

4、iful,andthatalltheirdreamswillcometrue.2.Howdomostcosmeticcompaniespublicizetheirproducts?Theypublicizetheirproductsthroughpersuasiveandexpensiveadvertisingcampaigns.3.Whattwothingsmakecosmeticsmorecostly?a:Theadvertisingcampaignstosellthem.b:Theirexpen

5、sivepackaging.4.WhydidAnitaRoddickusesimple,truthfullanguagetoexplainherproducts?Shethoughtitwasimmoraltomakefalsepromisesaboutthequalitiesofhercosmetics.5.InwhatmannerdidAnitaRoddickpromoteTheBodyShoptothepublic?Anitaattractedwidepublicitybyexplainingh

6、erviewsandlaterbyholdingpro-environmentcampaigns.6.WhatdidAnitaRoddicktrainherstafftodo?Shetaughtthemtobelievethatprofits,althoughimportant,arenottheonlyaimofabusiness.此课件下载可自行编辑修改，仅供参考！感谢您的支持，我们努力做得更好！谢谢