英语校本阅读《咖啡文化》教学课件刘靓教程文件.ppt

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1、初二英语校本阅读课程中学生英语阅读新视野第2册第四单元《咖啡文化》首师大二附中刘靓Guessinggame1.Itisakindofdrink.5.Peopledrinkitathomeorinthecafé.3.It’smadefromakindofbeans.6.ThemostfamousistheStarbucks.4.Peopledrinkitwithorwithoutsugarormilk.2.It’sfamousforitsuniqueflavor.coffeeEspresso浓缩咖啡Latte拿铁Breve布雷卫（半拿铁）Cappuccino卡布奇诺

2、Mocha摩卡coffeeWhichisyourfavoritekindofcoffee?CoffeeCultureGeneralunderstanding:Matcheachparagraphwithitsmainidea.Paragraph1Paragraph2Paragraph3Paragraph4Paragraph5IntroductionThebeginningofStarbucksAgreatchangeofStarbucksThegrowthofStarbucksTheproblemsofStarbuckschangeproblemsbeginnin

3、ggrowthIntroductionReadingfordetails:Paragraph1Dopeopleeverywherehavethesamecoffeeculture?2.WhendidthecoffeeculturechangeintheUSA?No.WhenStarbucksspreadacrossthecountry.alloverthecountryspreadParagraph2WhenandwheredidthefirstStarbuckscoffeeshopopen?2.HowmanyStarbucksstoreswerethereinS

4、eattleby1981?In1971,indowntownSeattle,Washington,theUSA.Four.Paragraph3&4:FillintheblanksaboutHowardSchultz.①HeworkedinNewYorkforacompanythatmade________________.②HenoticedthatStarbucksorderedalargenumberofspecial________________,andhewas_________.③Hewentto_________toseewhatStarbucksd

5、id.④In1982,theoriginalownershiredhimas______________________________.⑤In1983,hetraveledto______.BackinUSA,hecreateda______________and________atmosphereforStarbucks.kitchenequipmentcoffeemakerscuriousSeattletheheadofmarketingItalycomfortablecasualParagraph41.HowmanyStarbucksaretherewor

6、ldwidenow?Morethan16,000.Infact,thelatestnumberismorethan21,000,in65countries.Paragraph51.WhyhavemanyStarbucksclosed?(underlinetheanswer)Therearetworeasons.Insomecases,thereweretoomanycoffeeshopscompetingforbusinessinonesmallarea;inothercases,insomecountriesthe“feelthesameeverywhere”a

7、tmospheredidn’tmatchwiththecoffeeculturethere.Completethemindmap.(Groupwork)BeginningProblemsGrowthAgreatchangeIn1971...In1981...In1982…In1983......WhatisthesecretofStarbucks’success?CriticalReadingcomfortableandcasualatmosphereHowardSchultz’shardwork…CriticalReadingThinkabouthowtogiv

8、ethec