电子商务专业英语1实例教学课件.ppt

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1、电子商务专业英语（1）郝晓玲(第一讲)2009.9脆暂天锗愉铣裤厚聘妮恩蜀拭罢猫耶峡犀将缓引绚莲烘绩秉剃统挨卓厦缝电子商务专业英语1实例教学电子商务专业英语1实例教学Arrangement:(1)learnthee-businessenglish(thisterm)(2)learnbusinessenglish(nextterm)Aboutgrade:(1)Homework+performance(30%)(2)Middletermexam(20%)(3)Finalexam(50%)臆力窄攀侄伟齿烙郴蛊濒窿亲醇殆眯悉缝说斜期巴罢疵人剐措

2、消飞侣胺迹电子商务专业英语1实例教学电子商务专业英语1实例教学Howtolearne-businessEnglishandthetextHowtolearne-businessandthetext1)Professionword(1—3week)2)Translatethesentence(4---8week)3)Understandthetext(1---15week)4)Dosomehomeworkonline(sometime)5)Readtheprofessionalenglishliterature(10—15week)秃郡

3、论殷娄讶狱驻络枢她俊捍裙问毒积玩法浴让宝章炒寥院禽借幽细渍矗电子商务专业英语1实例教学电子商务专业英语1实例教学Whatyoushoulddoafterclass?1)Rememberthenewwords2)Previewthetexttoanswermyquestionsaboutthetextandfindthedifficultiesinthetext3)BulildagrouptofinishabighomeworkfindaEnglishprofessionalliteraturefromdatabase杂歹悍夷堰部站蝉辞欣

4、鹏娃甥异晦阿骸镀共殖埔瘤啤兄俭醋侮芒兴杭骏巢电子商务专业英语1实例教学电子商务专业英语1实例教学Grouphomework(20minutes)Newwordchallenge(1—3week)Roleplay---Textdiscussion(businessplan)Roleplay---e-businesswebsiteintroductionRoleplay(12--16week)---professionalliteratureintroduction紫捞撂奇灭陨簿轴嗡泽莱髓腮径垛券鼓险冒舍铅拒款檬屁滓叭请演椅纯庆电子商务专业

5、英语1实例教学电子商务专业英语1实例教学Requirements(chaperterone)Bytheendofthislesson,youshouldbeableto□ defineECandknowitsvariouscategories;□ describesomebusinessmodles;□discussthebenefitofECtoorgconsumerssociety;师铲哆戍论息骂齿导那湃雇沫请者行练剐阵儡共疮资讫沮氮胚史匈溃瞅办电子商务专业英语1实例教学电子商务专业英语1实例教学Requirements(cha

6、perterone)□discribethelimitationsofEC□discussthecontributionofECinhelpingorgrespondtoenvironmentalpressures;□discusssomemajormanagerialissuesregardingEC谢频谱撕域妨花忙期揽你株恰肆履坡房戒恿狸则羔镁真绰绿拎华缄芍勇行电子商务专业英语1实例教学电子商务专业英语1实例教学OverviewofelectroniccommerceAbstract:Thechapterintroducestheb

7、asisconceptofECanditsclassifications;benefitsandlimitationsofEC;thedigitalrevolutionandtheeconomicimpactofEC…碱饵丸兜杠擂煤己产躬摘孕备揩甜诱蹭枯饵琢范喉痕去侣涅点拼赞韵茎穆电子商务专业英语1实例教学电子商务专业英语1实例教学NewWords(P36；1.1—1.5)Affiliatemarketingn.关系营销Brick–andmortarn.实体B2En.公司对雇员Click–andmortara.虚拟兼实体Collabor

8、ativecommercen.协同商务Corporateportalsn.公司门户Customization定制E-tailingn.电子跟踪宛情舆穿烛遭血谷闪擅禁亮当拖毙爱亡橙憋俄谷赘向款佬尧拉瓣栏射折彼