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ID:39865305
大小:334.00 KB
页数:31页
时间:2019-07-13
《电子商务专业英语1实例教学》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、电子商务专业英语(1)郝晓玲(第一讲)2009.9Arrangement:(1)learnthee-businessenglish(thisterm)(2)learnbusinessenglish(nextterm)Aboutgrade:(1)Homework+performance(30%)(2)Middletermexam(20%)(3)Finalexam(50%)Howtolearne-businessEnglishandthetextHowtolearne-businessandthetext1)Professionword(1—3week)2)
2、Translatethesentence(4---8week)3)Understandthetext(1---15week)4)Dosomehomeworkonline(sometime)5)Readtheprofessionalenglishliterature(10—15week)Whatyoushoulddoafterclass?1)Rememberthenewwords2)Previewthetexttoanswermyquestionsaboutthetextandfindthedifficultiesinthetext3)Bulildagrou
3、ptofinishabighomeworkfindaEnglishprofessionalliteraturefromdatabaseGrouphomework(20minutes)Newwordchallenge(1—3week)Roleplay---Textdiscussion(businessplan)Roleplay---e-businesswebsiteintroductionRoleplay(12--16week)---professionalliteratureintroductionRequirements(chaperterone)Byt
4、heendofthislesson,youshouldbeableto□ defineECandknowitsvariouscategories;□ describesomebusinessmodles;□discussthebenefitofECtoorgconsumerssociety;Requirements(chaperterone)□discribethelimitationsofEC□discussthecontributionofECinhelpingorgrespondtoenvironmentalpressures;□discusss
5、omemajormanagerialissuesregardingECOverviewofelectroniccommerceAbstract:ThechapterintroducesthebasisconceptofECanditsclassifications;benefitsandlimitationsofEC;thedigitalrevolutionandtheeconomicimpactofEC…NewWords(P36;1.1—1.5)Affiliatemarketingn.关系营销Brick–andmortarn.实体B2En.公司对雇员Cl
6、ick–andmortara.虚拟兼实体Collaborativecommercen.协同商务Corporateportalsn.公司门户Customization定制E-tailingn.电子跟踪Boffinsn.(俚)科技人员EDIn.电子数据交换Pentagonn.五角大楼(美国国防部大楼)E2Ea.交易对交易mainframesn.计算机主机Exchangen.交易平台Grouppurchasingn.团购IOSn.跨组织信息系统hookupn.无线电通讯网IntrabusinessECn.企业内电子商务Gridn.格网packetswitchin
7、gn.封装交换Intranetn.内部网feasibilityn.可行性Location-basedcommerce区域移动商务malfunctionn.故障protocoln.协议;规程Bitn.二进位制,比特Masscusomizationn.团体定制Publicportalsn.公共门户Revenuemodlen.收益模式Reverseauctionn.逆向拍卖Valuepropositionn.价值取向Verticalmarketplacen.垂直市场Virtualcommunities虚拟社区Viralmarktingn.传销Privatenet
8、worksn.专用网络Value-addednetworksn.增
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