梦幻奇境Dior全新魅惑淡香水课件.ppt

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1、KDESIGNBYKorenCosmetics,IncLETUSBEGINHOWTOMAKEAGOODADVERTISEMENG0201Introductionoftelevisionadvertisement03Advertisingdisplay04Productspokesperson--SashaLuss（萨沙·露丝）Influences01Definition:Advertisingisameansthatconveyinginformationtothepublicthroughacertainformofmediafo

2、raparticularneed..Advertisement..AudioelementTelevisionadsVisualelementsimagesubtitlesloganmusicsoundAsideLinesBackgroundmusicAdvertisementsongRequirementsforAdvertising:1.Haveacertainquantityandqualityofproducts2.Havespecificadvertisingobjectives3.Tomakeclearthatadver

3、tisingactivityisakindofinvestmentactivity02123456FantasywonderlandDiornewcharmweakperfume梦幻奇境Dior全新魅惑淡香水ThestoryStarringTHEbackgroundmusic123Visualperception4SouthAfrica'srapbandDieAntwoordcreationremixof"EnterTheNinja"RussiansupermodelSashaLuss---charmAliceinwonderlan

4、dMirrorplaybackandforthbetweenrealityandfantasy,openawonderfuldiordreamtrip.Flowersperfume03InfluenceToaddictmorecustomers,broadenthemarket.Tobuildupcustomers'confidence.Makecustomersseeandfeelimmersively.CustomerfeedbackDiorbecomesynonymouswithgorgeousandelegant04Name

5、:SashaLussAge:24(1992)Nationality:RussiaProfession:InternationalsupermodelExperience:Debuted(出道）in2006Returnedschoolin2008Attendedthespringsummerfashionweekin2011GottheopportunityforDiorcatwalkin2013BecomthenewproductspokesperonofDiorAddicin2014IntroductionAnalyse:ther

6、eason21Targetedconsumergroup:theyounggirlwhoisfulloffashionandtowardslifewithenthusiasm.Luss'stemperamentconsistitProducttheme:Charmandaddict.LusshasgoodlooksandproudpostureyourtextkDESIGNBYKorenCosmetics,IncTHANKYOU