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时间:2020-03-23
《2013年职称英语测试辅导补全短文-Success Stories.doc》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、2013年职称英语考试辅导补全短文-SuccessStories2013年职称英语考试报名也越来越近了,报名时间:11月中下旬至次年1月份(以当地人事考试部门公布的时间为准),考试时间:2013年3月30日。下面是一些职称英语考试辅导资料,请大家参考!SuccessStoriesOneofthemostsuccessfulfashioncompaniesintheworldisBenetton.TheBenettonfamilyopenedtheirfirstshopinItalyin1968.——(1)Benettonfol
2、lowedfourmarketingprinciplesinordertoachievetheirsuccess.ThefirstprincipleisConsumerConcept.Tobuildasuccessfulbusiness,youhavetodevelopproductsaroundthingspeoplevalue,especiallyquality.——(2)Hecreatedclothestomatchpeople´swants:thestyleiscasual;thecolorsandpatternsar
3、ebold;andthequalityisexcellent.TheSystemLinkisanotherfeatureofgoodmarketing.ForBenetton,thismeanswaitingtogetinformationaboutwhatcustomerslikeandwhattheydislikebeforemakingtheclothes.——(3)TheInformationLinkmeansmakingsurethecompanyrespondsquicklytopeople´sdemands.——
4、(4)ThisinformationisthensenttothemainofficeinItaly.Benettoncanusethisinformationtoidentifypopularproductsandtocontinuemakingthem;itcanalsoidentifylesspopularproductsandstopmakingthem.AfinalimportantmarketingprincipleistheRetailLink.ThereareBenenttonstoresincountries
5、aroundtheworld.Allthestoreshavethesameclothing,thesamewindowdisplays,andthesameapproachtosales.——(5)ThethingspeoplelikeaboutBenettonstoresarethatthequalityisalwayshighandthepricesaregenerallylow.Andthatspellssuccess.EXERCISE:AThefounderofBenettonbeganbyaskingpeoplew
6、hattheywantedBThereusedtobeagoodreasonforthisCWhensomethingissoldataBenettonstore,thestorerecordsinformationaboutthetype,size,andcoloroftheitem.DToday,thereareBenettonshopsinmajorcitiesallovertheworld.EThismeansthatcustomerscangointoanyBenettonstoreintheworldandbesu
7、reofwhattheyarebuying.FInotherwords,Benetton´sclothesaremadetoorder.参考答案:DAFCE
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