XX地产广告推广策划书.ppt

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1、XX广告推广策划书CompanyLogo目录前言1项目分析2目标客户分析3ClicktoaddTitle4广告策略5ClicktoaddTitle2ClicktoaddTitle3形象整合4ClicktoaddTitle3媒体计划6费用计算7CompanyLogo前言近年来房地产行业火热，竞争已到了白热化阶段！今年四新开发楼盘12处价位达到2800到5000。XX地产由XX公司开发，地处于四平铁东开发区。距四平东站约800米地理位置卓越，交通快捷。CompanyLogo项目分析【楼盘概况】1栋19层优雅建筑，420户人家。总占地面积6428.6㎡，总建筑面积31849.2㎡，

2、其中住宅面积20366㎡，商业建筑面积5692㎡，架空层绿化1452㎡米，自用车位127个。户型布局图示：户型类别面积（㎡）户数（户）比例单身公寓25116014%一房一厅40.0518043%二房一厅60.5818043%项目分析【地理位置】位处紫气东来路。【交通状况】目前有1路、107路、等大中巴士经过。同时距离四平东站仅800米；连接旭日立交桥。【生活配套】商业、金融、教育、娱乐、保健、购物等硬件设施成熟完善【教育状况】靠近四平一中。四平3中、四平2中、八马路小学尽在咫尺【项目特点】小户型概念，营造温馨、优雅、时尚、阳光、健康的生活CompanyLogo目标客户分析目标

3、客户置业性质：首次置业新婚夫妇单身贵族年轻白领工薪阶层小私营企业主原住居民CompanyLogoDiagramThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.TitleAddyourtextThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.CompanyLogoCycleDiagramTextTextTextTextTextCyclenameAddYourTextCompanyLo

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