休闲文化书吧创业计划书.docx

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1、蝶恋滨休闲文化书吧创业计划书姓名：性别：分院：专业：班级：学号：手机：电子邮件：任课教师：得分：撰写时间：年月日第1页目录1市场环境分析.........................................................................................31.1市场现状.......................................................................................31.2外部环境分析......

2、.........................................................................31.3内部环境分析...............................................................................41.4竞争环境分析...............................................................................41.5消费者分析........

3、...........................................................................52行业分析..................................................................................................62.1SWOT分析...............................................................................

4、......63营销策略..................................................................................................93.1产品策略.......................................................................................93.2价格策略.......................................................

5、..............................103.3营销渠道策略.............................................................................103.4促销策略.....................................................................................114执行方案.................................................

6、...............................................124.1执行概述.....................................................................................125效果评估及风险分析...........................................................................155.1投资采购...............................

7、......................................................155.2收益预测.....................................................................................16附录...........................................................................................................18第2页1市场环

8、境分析1.1市场现状从全国范围内来看，随着社会经济的迅速发展和国民财富的增长，市民消费已从以物质为主的消费框架中跳出，转向了更多的精神文化生活消费。人们开始关注消费产品的品质、知名度、文化含量、个性化等要素。而这些对于竞争日益激烈的企业来讲，就意味