资源描述：
《韩国教育娱乐产业现状及发展PowerPoint.ppt》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、韩国教育信息协会2004.12.24.韩国娱乐教育产业的现状及发展www.kefa.or.kr目录Ⅰ.韩国教育内容产业之现状Ⅱ.娱乐教育服务的开发及商业模式Ⅲ.娱乐教育产业的前景www.kefa.or.krⅠ.韩国教育内容产业之现状www.kefa.or.krⅠ.韩国教育内容产业之现状韩国教育产业概要教育产业的特点-Thehugeandpotentialmarketduetocrazeforhighereducation-Therapidgrowthoftheafter-schooleducationindustryduetoagreaterdependencyonprivateeduca
2、tionthanonpubliceducation.脱线教育产业-Publishingoflearningmaterialsboomeduntil1997,whenPC’sbegantocomeintowideuse.-Stillenjoyingquiteashareinthemarket,thoughshrunksubstantially.在线教育产业-Expandingrapidlyafterschoolswereinstalledwithinternetnetworksin2001.-Activatemarketsforsolutionprovision,contentsprovis
3、ion,andeducationalportal.-Off-line-basedon-lineeducationalmarketsthrive.-Createdisanindustryofedutainment,aneducationalprogramseasonedwithentertainingtastes.www.kefa.or.krⅠ.韩国教育内容产业之现状教育内容产业的市场规模区分市场规模备注教育产业60,000公立教育,私立教育文化产业10,000放送、电影、动画片、录像、游戏、光盘教育用内容2,600Analogue+数码数码内容1,800内容+IT技术:CD,在线教育用数码
4、内容450内容+IT技术:CD,在线e-Learning1,700内容+Solution+服务游戏生产额1,000Arcade游戏,在线游戏,PC游戏,录像游戏,手机游戏消费额3,500教育游戏21独立题材微分[资料:韩国游戏产业开发院(2002)](单位:10亿韩币)教育内容产业的市场规模随着IT产业的快速增长，从1997年开始每年平均以48%的增长速度高速、持续的增长。教育内容产业的市场规模www.kefa.or.krⅠ.韩国教育内容产业之现状市场现状及特点市场现状Rapidexpansionoftheeducationalcontentsindustry.Highlycompetit
5、iveduetothelowentrybarrier.Attemptsbyforeigne-learningcompaniestopushintothedomesticmarket.Survivalofcontentsprovidersdependsonqualityofcontents.市场特性Aggressiveexpansionsofoff-linecompaniesarmedwithfunds,prestigiousbrandnameandmarketingpower.Diversificationofcontentsnecessaryforsurvivalofonline-spe
6、cializedcompanies.Establishmentofindependentprofitbasesofedutainment.-Edu-games(education+game)-Educationseasonedwithentertainingfactorssuchasanimationandmusic,andthelike.-Variousadd-onservicesforonlinemembers.www.kefa.or.krⅠ.韩国教育内容产业之现状政府方面的政策支援1.e-Learning强化教育政策A)ExpansionofeducationbyICT(Inform
7、ation&CommunicationTraining)-Applicationofmorethan20%forteachingandguidanceofstudents-Exemplaryapplicationsthroughmodelsofcyberlearning-Digitalizedtextbooks(developmentofelectronictextbook)-Provisionofvariouscont
