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1、韩国教育信息协会2004.12.24.韩国娱乐教育产业的现状及发展www.kefa.or.kr目录Ⅰ.韩国教育内容产业之现状Ⅱ.娱乐教育服务的开发及商业模式Ⅲ.娱乐教育产业的前景www.kefa.or.krⅠ.韩国教育内容产业之现状www.kefa.or.krⅠ.韩国教育内容产业之现状韩国教育产业概要教育产业的特点-Thehugeandpotentialmarketduetocrazeforhighereducation-Therapidgrowthoftheafter-schooleducationindustryduet
2、oagreaterdependencyonprivateeducationthanonpubliceducation.脱线教育产业-Publishingoflearningmaterialsboomeduntil1997,whenPC’sbegantocomeintowideuse.-Stillenjoyingquiteashareinthemarket,thoughshrunksubstantially.在线教育产业-Expandingrapidlyafterschoolswereinstalledwithinternet
3、networksin2001.-Activatemarketsforsolutionprovision,contentsprovision,andeducationalportal.-Off-line-basedon-lineeducationalmarketsthrive.-Createdisanindustryofedutainment,aneducationalprogramseasonedwithentertainingtastes.www.kefa.or.krⅠ.韩国教育内容产业之现状教育内容产业的市场规模区分市场
4、规模备注教育产业60,000公立教育,私立教育文化产业10,000放送、电影、动画片、录像、游戏、光盘教育用内容2,600Analogue+数码数码内容1,800内容+IT技术:CD,在线教育用数码内容450内容+IT技术:CD,在线e-Learning1,700内容+Solution+服务游戏生产额1,000Arcade游戏,在线游戏,PC游戏,录像游戏,手机游戏消费额3,500教育游戏21独立题材微分[资料:韩国游戏产业开发院(2002)](单位:10亿韩币)教育内容产业的市场规模随着IT产业的快速增长，从1997年开始
5、每年平均以48%的增长速度高速、持续的增长。教育内容产业的市场规模www.kefa.or.krⅠ.韩国教育内容产业之现状市场现状及特点市场现状Rapidexpansionoftheeducationalcontentsindustry.Highlycompetitiveduetothelowentrybarrier.Attemptsbyforeigne-learningcompaniestopushintothedomesticmarket.Survivalofcontentsprovidersdependsonqualit
6、yofcontents.市场特性Aggressiveexpansionsofoff-linecompaniesarmedwithfunds,prestigiousbrandnameandmarketingpower.Diversificationofcontentsnecessaryforsurvivalofonline-specializedcompanies.Establishmentofindependentprofitbasesofedutainment.-Edu-games(education+game)-Educ
7、ationseasonedwithentertainingfactorssuchasanimationandmusic,andthelike.-Variousadd-onservicesforonlinemembers.www.kefa.or.krⅠ.韩国教育内容产业之现状政府方面的政策支援1.e-Learning强化教育政策A)ExpansionofeducationbyICT(Information&CommunicationTraining)-Applicationofmorethan20%forteachingand
8、guidanceofstudents-Exemplaryapplicationsthroughmodelsofcyberlearning-Digitalizedtextbooks(developmentofelectronictextbook)-Provisionofvariouscont
