mgt3303-scmPROTH供应链管理如何管理整个供应链.ppt

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1、SupplyChainManagementMGT3303Reading:Chapter7LearningObjectivesUnderstandthemeaningandimportanceofsupplychainsUnderstandthestrategicissuesinsupplychainmanagementUnderstandtheoperationalchallenges,solutions,andtechniquesofsupplychainoperationsExampleofaSupplyChainSuppliersManufacturerWholesalersRet

2、ailers,e-commerceExampleDirectionofflowofdemandDirectionofflowofproductTier-IISuppliersTier-ISuppliersManufacturersDistributionCentersRetailersCustomersE-tailersTypicalSupplyChainStructureSupplyChainCustomersManufacturingSuppliersWarehousingSupplyChainExamplesIttakesaboxofcereal3+monthsfromfactor

3、ytosupermarket.EfficientConsumerResponse(ECR)initiative-estimates$30billionopportunitybystreamlininggrocerysupplychainMatchingsupplyanddemand:“Boeinglost$2.6billioninOct.97duetorawmaterial,internal,andsuppliershortages…”(W.S.J.,10-23-97)Supplychainmanagementiscloselytiedtostrategicpartnershipsand

4、logisticsCross-dockinglogistics&inventorypracticesatWalmarthelpedthembeatKmart)SupplyChainManagementEfficientlyintegratingsuppliers,manufacturers,warehouses,andcustomerssothatproductsareproducedanddistributedattherightquantities,totherightlocations,andattherighttime,inordertominimizesystemwidecos

5、tswhilesatisfyingservicelevelrequirements.everyplayerinthesystemhastobeconsideredminimizecostsacrossthesystemefficientintegrationincludesallactivitiesfromstrategictooperationallevelinformationflowisupstream(fromretailertosupplier),butproductflowgoesdownstreamNotionofDemandChainManagementSupplyCha

6、inManagementSupplyChainManagementSupplyChainDesignSupplierSelectionPurchasingRelationshipManagementLogisticalManagementSupplyChainPerformanceKeyIssuesinSupplyChainManagementDependencecustomersdependonsuppliersintermsofpunctualityofdelivery,quality,reliability,etc.Howcanthisdependencebemanaged?Rel

7、ationship/TrustByoppositiontoacontractualrelationshipWhatisagoodapproach?Effectiveness/ProductivitySupplychainperformanceComparativeadvantageKeyissueofresponsibility/equityKeyIssuesinSupplyChainManagementIntegrationHow