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1、SituationanalysisAnalysisofinternalenvironmenti.Mission•Makehouseholdflowersbrandinthemarketintheshorttermhascertaininfluence,thusformingakindofbrandeffect.•Buildingourspecialbrand,makeitknownbysurroundingperson,expandourvisibility.•Accordingtosituationanalysis
2、,realizeourproductmarketconditionsanditsadvantagesanddisadvantagessothatwecantakeeffectiveactionstoincreasesales.ii-Resources•OurproductsareWithflowersasmainproducts,matchwithdryflower,artificialflowers,livingplants,pot-plantingandaccessories(glassware,pottery,
3、wood,caneimplement),etcofproductstructure.ThemainresourcesofflowersrelyonHuaianflowermarket.Besides,forthekindofplasticflowers,wecangatherrawmaterialstomakeitbyourselvestosolvecosts.•Thesecondresourceisfarms.Wepickfreshandhigh-qualityflowersbyourselves.iii.Prod
4、uctsOffering•Wewillpromoteourproductsineachbigstores,supermarkets•WewillalsoprovideTelephoneorderingandpostal-delivery.•Weareestablishing”networkmarketingsystem;",goingon•Wewillsellproductstostudentsinnearbyschools.•Wewillseeksponsorstocooperatewithpromotingour
5、products.Iv.Financialandnon-financialresults•Ifwearesuccessfulingainingfinancialsupportwecangainmorefunds.Openedinthefutureofthepubliccapitalmarketfinancingchannels,increasinglendingability;•Wefinishedthefirstpubliclistedcompanyaslongashighperformanceanddevelop
6、mentpotentialeasilyagaininthestockmarketraisecontinuousfundingandeasyaccesstobank'strus匸•Increasedassetactivities,thesharesofacompanyoperatingscaleexpansioninthestockmarketliquidityhelpthecompanytobuyotherbusiness.Increasenetassets.•Strengthenthecompany'squalit
7、y,theexistingstabilityandcompetitiveposition,publiclylistedstrengthenedthecustomerandsupplierlenderstothecompany'sconfidence,investorspromotioncompany'squalitystabilityandcompetitiveposition.Ifwearefailtogainfinancialsupport.•WewillhavenotFinancialsupportnottoh
8、aveenoughfundstomanagenothaveenoughmoneytopurchaseflowers,materials,andsendsalarytoemployees.iii.BusinessRelationships/Channels•Wewillestablishbusinessrelationshipswithmalls
