iJoin新媒体运营攻略_案例篇.pdf

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1、公益影响力提升新媒体运营攻略（案例篇）iJoin同益社会创新实践项目2012年3月出品内容：苏竞为，钱海燕公益影响力提升——新媒体运营攻略（案例篇）目录前言...................................................................................................................................................2案例篇.......................................

2、........................................................................................................3案例一.SIFEChina新浪微博http://weibo.com/sifechina...........................................3附：新浪微博企业版（@企业微博助理）..........................................................

3、...........5案例二.拜客广州新浪微博http://weibo.com/bikegz....................................................7一.话题频道化...............................................................................................................7二.重视与粉丝互动环节......................................

4、.........................................................8三.发布活动信息和招募信息.......................................................................................9案例三.自然之友新浪微博http://weibo.com/fonature..............................................10一.关注热点话题................

5、.........................................................................................10二.启发和引导粉丝讨论社会问题.............................................................................10三.正确引导粉丝的情绪........................................................................

6、.....................11案例四.瓷娃娃新浪微博http://weibo.com/chinadollscn..........................................12一.使用新浪微博公益版.............................................................................................12二.利用明星效应...............................................

7、..........................................................13三.活动宣传.................................................................................................................14案例五.iJoin社会创新实践项目http://weibo.com/ijoin2011.................................15一.团队招募...

8、..............................................................................................................15二.团队建设......