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1、Chapter17ManagingRetailing,Wholesaling,andMarketLogisticsObjectivesRetailingWholesalingMarketLogisticsFourLevelsofRetailServiceSelf-serviceSelf-selectionLimited-serviceFull-serviceRetailPositioningMapBloomingdale’sKinneyShoeWal-MartTiffanyBroadNarrowBreadthofproductli
2、neValueaddedLowHighClassificationOfRetailerTypesSpecialtyStoresDepartmentStoresSupermarketsConvenienceStoresOff-PriceRetailerSuperstoresCatalogShowroomWideVarietyofProductLinesi.e.Clothing,HomeFurnishings,&HouseholdItemsWideVarietyofFood,Laundry,&HouseholdProductsLimi
3、tedLineofHigh-TurnoverConvenienceGoodsInexpensive,Overruns,Irregulars,andLeftoverGoodsLargeAssortmentofRoutinelyPurchasedFood&NonfoodProducts,PlusServicesBroadSelection,FastTurnover,DiscountPricesNarrowProductLine,DeepAssortmentStoreTypeLengthandBreadthofProductAssort
4、mentDiscountStoresBroadProductLine,LowMargin,HighVolumeTypesofNonStoreRetailingDirectSellingDirectMarketingBuyingServicesNonStoreRetailingAccountsforMoreThan12%ofAllConsumerPurchases,andistrendingup.AutomaticVendingLowPriceLowStatusLowMarginMidPriceMidStatusMidMarginH
5、ighPriceHighStatusHighMarginNewEntrantsWheelofRetailingWhyareWholesalersUsed?WholesalerFunctionsManagementServices&AdviceSellingandPromotingMarketInformationBuyingandAssortmentBuildingRiskBearingBulkBreakingTransportingFinancingWarehousingGoalsoftheLogisticsSystemProv
6、ideaTargetedLevelofCustomerServiceattheLeastCost.MaximizeProfits,NotSales.HigherDistributionCosts/HigherCustomerServiceLevelsLowerDistributionCosts/LowerCustomerServiceLevelsInventoryWhentoorderHowmuchtoorderJust-in-timeCostsMinimizeCostsofAttainingLogisticsObjectives
7、WarehousingStorageDistributionOrderProcessingSubmittedProcessedShippedLogisticsFunctionsTransportationWater,Truck,Rail,Pipeline&AirLogisticsSystemsRailNation’slargestcarrier,cost-effectiveforshippingbulkproducts,piggybackTruckFlexibleinrouting×chedules,efficientf
8、orshort-haulsofhighvaluegoodsWaterLowcostforshippingbulky,low-valuegoods,slowestformPipelineShippetroleum,naturalgas,andchem
