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1、Chapter17ManagingRetailing,Wholesaling,andMarketLogisticsObjectivesRetailingWholesalingMarketLogisticsFourLevelsofRetailServiceSelf-serviceSelf-selectionLimited-serviceFull-serviceRetailPositioningMapBloomingdale’sKinneyShoeWal-MartTiffanyBroadNarrowBre
2、adthofproductlineValueaddedLowHighClassificationOfRetailerTypesSpecialtyStoresDepartmentStoresSupermarketsConvenienceStoresOff-PriceRetailerSuperstoresCatalogShowroomWideVarietyofProductLinesi.e.Clothing,HomeFurnishings,&HouseholdItemsWideVarietyofFood,
3、Laundry,&HouseholdProductsLimitedLineofHigh-TurnoverConvenienceGoodsInexpensive,Overruns,Irregulars,andLeftoverGoodsLargeAssortmentofRoutinelyPurchasedFood&NonfoodProducts,PlusServicesBroadSelection,FastTurnover,DiscountPricesNarrowProductLine,DeepAssor
4、tmentStoreTypeLengthandBreadthofProductAssortmentDiscountStoresBroadProductLine,LowMargin,HighVolumeTypesofNonStoreRetailingDirectSellingDirectMarketingBuyingServicesNonStoreRetailingAccountsforMoreThan12%ofAllConsumerPurchases,andistrendingup.Automatic
5、VendingLowPriceLowStatusLowMarginMidPriceMidStatusMidMarginHighPriceHighStatusHighMarginNewEntrantsWheelofRetailingWhyareWholesalersUsed?WholesalerFunctionsManagementServices&AdviceSellingandPromotingMarketInformationBuyingandAssortmentBuildingRiskBeari
6、ngBulkBreakingTransportingFinancingWarehousingGoalsoftheLogisticsSystemProvideaTargetedLevelofCustomerServiceattheLeastCost.MaximizeProfits,NotSales.HigherDistributionCosts/HigherCustomerServiceLevelsLowerDistributionCosts/LowerCustomerServiceLevelsInve
7、ntoryWhentoorderHowmuchtoorderJust-in-timeCostsMinimizeCostsofAttainingLogisticsObjectivesWarehousingStorageDistributionOrderProcessingSubmittedProcessedShippedLogisticsFunctionsTransportationWater,Truck,Rail,Pipeline&AirLogisticsSystemsRailNation’slarg
8、estcarrier,cost-effectiveforshippingbulkproducts,piggybackTruckFlexibleinrouting×chedules,efficientforshort-haulsofhighvaluegoodsWaterLowcostforshippingbulky,low-valuegoods,slowestformPipelineShippetroleum,naturalgas,andchem