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1、InformativespeechTeachingcontentsI.Examples*TipsforusingexamplesII.Testimony*TipsforUsingtestimonyIII.StatisticsTipsforusingstatisticsIv.#SamplespeechwithcommentaryTeachinggoalsGetstudentstoknowhowtouseexamples,testimonyandstatisticseffectivelytobackupt
2、hespeech.AssignmentWhatarethefourtipsforusingexamplesinyourspeech?Explainthedifferencebetweenexperttestimonyandpeertestimony.SupportingyourideasHeatherKolpindecidedtogiveherfirstclassroomspeechonthebenefitsofgoodnutrition.Adedicatedfitnessenthusiast,she
3、hadrecentlyswitchedtoahigh-proteindiet.Partofherspeechranlikethis:“Foryearswe’vebeentoldthatmeat,eggs,andcheesearebadforusandthatweshouldeatmorecarbohydrateslikecereal,grains,pasta,andrice.Buttoomanycarbohydratescanunbalancethebodyandmakeyoutiredandover
4、weight.Doyouwantmoreenergy?Doyouwanttoconcentratebetterandgethighergrades?Doyouwanttoenjoyrealmealsandstilllosethoseunsightlypounds?Ifso,youshouldeatmoreprotein.I’vebeenonahigh-proteindietforsixmonths,andI’veneverfeltbetterordonebetterinmyclasses!”After
5、thespeech,Heather’sclassmateswereinterestedbutskeptical.Asoneremarked,“Iknowhigh-proteindietsarepopularrightnow,butHeatherisnoexpertonnutrition.Besides,therearelotsofdietsaround,andtheyallclaimtoworkwonders.Personally,I’dbemoreconvincedifHeathergavesome
6、scientificevidencetobackupheropinion.”Goodspeechesarenotcomposedofhotairandgeneralizations.Theyneedstrongsupportingmaterialstobolsterthespeaker’spointofview.InHeather’scase,althoughthereisplentyofevidenceontheneedtobalanceproteinandcarbohydrateconsumpti
7、on,manynutritionistshavewarnedaboutthedangersofoverloadingonprotein.SoHeather’slistenerswererighttobeskeptical.Heathermadeamistakeofgeneralizingfromherownexperiencewithnothingconcretetosupportherideas.Theproblemwithgeneralizationsisthattheydonotanswerth
8、ethreequestionslistenersalwaysmentallyaskofaspeaker:“Whatdoyoumean?”,“WhyshouldIbelieveyou?”“Sowhat?”Theskillfuluseofsupportingmaterialsoftenmakesthedifferencebetweenapoorspeechandagoodone.Usingsupportingmaterialsisnotamatterofto