无形资产及其未来价值.ppt

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1、IntangibleassetsandfuturevalueAnAccenturesurveyConductedbytheEconomistIntelligenceUnitAugustandSeptember2003RespondentdemographicsWhichofthefollowingtitlesbestdescribesyourjob?Whatwereyourcompany’srevenuesinUSdollarsin2001?RespondentdemographicsWhatindustryareyouin?Inwhatco

2、untryareyoulocated?Understandingof“intangibles”Whatdoyouunderstandbytheterm“intangibles”,whenusedinabusinesscontext?OtherOtherCustomdefinitionsprovidedbyrespondentsItmightalsoincludehumancapitalAuniquelypositionedmanagementteamValuesoutsidethe"classical"balancesheetHumancapit

3、alassets,knowhow,intellectualassetsNon-physicalassetsthatcanbevaluedR&D,brand,intellectualpropertyandgoodwillnotdefinedbystandardboardsAnynon-tangibleasset(includingpeople)IncludesalsothehumanresourcesandstakeholdersofthecompanyAnassetwhichyoucannottouchDefinitionof“intellect

4、ualcapital”Whichofthefollowingelementshouldbeincludedinanybusinessdefinitionof“intellectualcapital”?OtherOtherCustomdefinitionsprovidedbyrespondentsTradesecretsSalespipelinesBusinessstrategyCulture(positiveornegative)Non-physicalassetsthatcanbevaluedHumanresourcesIntangiblesa

5、reimportant...butoverlookedHowimportantareintangibleassetstoyourcompany’slong-termshareholderwealthcreation?Doesyourcompanymeasuretheperformanceofitsintangibleassetsand/orintellectualcapital?Mustmanageintangiblestosucceed...Ingeneral,howimportantisthemanagementofintangibleass

6、etsand/orintellectualcapitaltothesuccessofhigh-performingcompanies?Howimportantisthecomprehensiveandintegratedmanagementofintangibleassetsand/orintellectualcapitaltoYOURcompany’sfuturesuccessincreatingshareholdervalue?Highstandards,laggingperformance...conductscomprehensivean

7、dproactivemanagementofrelevantintangibleassetsand/orintellectualcapital...measuresthemanagementperformanceofallrelevantintangibleassetsand/orintellectualcapital...reportspubliclyonintangibleassetsand/orintellectualcapitalandmattersrelatingtotheirperformanceStockmarketsreward.

8、..butovertimeDoesthestockmarketrewardcompaniesthatinvestinintangible