美宝莲公司及产品英文介绍PPT展示.ppt

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1、MAYBELLINENEWYORKPresentedby:MaybeShe'sBornWithIt,MaybeIt'sMaybelline.美来自内心，美来自美宝莲。OutlineOneTwoThreeFourFiveBusinessIdeasandInfluencetheDescriptionofFinancetheHistoryofDevelopmentProductsShowtheBriefStructureofCompanytheHistoryofDevelopment1913~1915199119951997ThechemistWilliamsinventedMay

2、bellinemascara(睫毛膏)in1913,andsetupthecompanyin1915inU.S.Maybellineputforwardthewords“Maybeshe'sbornwithit.Maybeit'sMaybelline”asaslogan.MaybellinelandedinChinaandestablishedforthousandsofsalesoutlets.Maybellinewonthetitle“TheChinesemarketbest-sellingbrands”whichisIssuedbytheNationalBureauof

3、Statistics.MaybellineNewYorkCoreFiguresCEO:盖保罗TopManager：李婷theBriefStructureofCompanyDirectorofSales&Marketing:汪康HeadofSales:王国忠R&DManager:留翠ProductsShow1（NewProduct）——MaybellineNewYorkExtraCareLipstick（美宝莲纽约倍护润唇膏）MaybeShe’sBornWithIt,MaybeIt’sMaybelline!ProductsShow2(OtherMajorProducts)ABC

4、DA.Mascara(无境恒翘纤长睫毛膏)B.BlemishBalmCream(精纯矿物BB霜)C.FluidFoundation(精纯矿物自然亲肤粉底液)D.MakeupRemover(透净瞬柔卸妆液)ProductsShow3(ChineseCosmeticsMarket)AllkindsofproductsofMaybellineinChineseCosmeticsMarket!theDescriptionofFinanceDuringallkindsofmake-upbrandsin2010,Maybellineattracttedthemostattention,A

5、ccountingfor10.48%,rankedthefirst.Inthefirsthalfoftheyear2009,themake-upproductwhichreceivedthemostattentionfromnetizensistheFluidFoundation/cream,attentionfor28.01%,obviouslyhigherthananyotherproducts.SunScreenrankedthesecond,Eyelashcreams/fluidfinishedthird.Foundationproductsareseasonalsi

6、gnificant,whetherit’stoocoldornot,it’llbeaffected.TheretrievalquantityhighestmonthsareFebruaryandSeptember.TheretrievalquantityofSunScreenishighinApril,thengraduallyintodecline.ThemovementsofMake-upremovingproductsarerelativelystable.WhiletheretrievalquantityofLipstick/LipColor/LipLinerispe

7、akinOctober.ThebestsellingproductsThiskindofmascara(美宝莲纽约瞬盈浓密睫毛膏防水型)hasbecometheworldtopsellingproductinrecentyears.BusinessIdeasandInfluenceToexpandmarketingchannelBusinessIdeasToservepeoplewhopursuethefashiontheInfluenceonChinaMaybellinelaunchedtimelyt