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时间:2020-01-24
《Unit 1 Project 课件.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、Unit1Project课件LeadinNowadays,peopleallovertheworlduseadstopromotepublicwelfare.Haveyoueverthoughtofstartinganadcampaignaboutsocialconcerns?Howdoyoubuildanadcampaign?Readthearticleonpage18andanswerthefollowingquestions.zxxk1)Whatdoyouknowaboutanadcampaign?2)Whatmustyouhaveinmindwhenyoustartasucces
2、sfuladcampaign?3)Whydoyouneedtoresearchyouraudience?4)Whatisimportantwhenyouareplanninganadcampaign?1.Whatdoyouknowaboutanadcampaign?Anadcampaignisaplannedprogramofadvertisementsusingvarioustypesofadstoreachaparticularaudience.2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?Aclearaimandt
3、argetaudience.3.Whydoyouneedtoresearchyouraudience?Becausetherightmessageneedstobecreatedfortherightpeople.4.Whatisimportantwhenyouareplanninganadcampaign?Itisimportanttotrytoappealtotheaudiencetogetthemtoreactinacertainway.StructureofthepassageTopic:howtobuildanadcampaign(Paragraphs1)thedefiniti
4、onofanadcampaign(Paragraphs2)thetargetaudienceandhowtodeterminethetargetaudience(Paragraphs3)whattheadcampaignsays(Paragraph4)howtoreachthetargetaudienceReadthesecondarticleonpage19andanswerthefollowingquestions:1.Whatisthesubjectofthisadcampaign?Anti-smoking.2.Whydotheybuildthisadcampaign?Becaus
5、etheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.Zx/xk3.Whoisthetargetaudienceforthisadcampaign?High-schoolteenagers.4.Whatistheadcampaignaimedtodo?Todiscourageyoungpeoplefromsmoking.5.Whatisthesloganforthiscampaign?Smokingkills!LanguagePoints1.Whenyoustartasuccessf
6、uladcampaign,youmusthaveaclearaimandanaudienceinmind.(P18,lines2-4)have…inmind考虑/想到/记得…e.g.Whodoyouhaveinmindforthejob?It’shardtohaveallthenewwordsinmindinsuchashorttime.bear/keepsb/sthinmind将…记在心中,记起,考虑Thestudentsfinditveryhardtokeepbearallthenewwordsinmind.bring/callsb/sthtomind想起,记起Shecouldn’t
7、calltomindwhereshehadseenhimbefore.2.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.(P18,lines4-5)figureout弄清楚,弄懂,计算出e.g.We’veneverbeenabletofigureherout.Ican’tfigureouthowt
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