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1、新产品，艰难的分娩--新产品的战略过程管理()Theadventofnewproductsisasprudentanddifficultaschildbirthforbabies・Thedeliveryofbabies,thefirstchoiceofexpectations,andavarietyofpregnancy,thepregnancyinOctobermoreprudentandsafetyprotectionandsmoothdeliveryofhardwon,butalsotoensur
2、ethathelandec!acryandalonggrowth,onlythemotherauthoritiesandmedicalstaffcanenjoy.Anewproductoftheenterpriseisavailable,whynot?Thenewproductisanexcitingterm,butitisadouble-edgedsword,theworldindustrysuccessfactorsofmanyenterprisesarerelatedtonewproducts・A
3、ccordingtostatistics,intheUnitedStateseveryR&D100newproducts,accountingfor93%offailures・TheUnitedStatesisaverymaturebusinessrule,only7%ofthesuccessraterevealsthedifficultyofchoosingnewproductsintheenterprisemanagement.Therearereasonsfornewproductfailured
4、ataof93%,therearetwomainreasons,oneistooadvanced,suchasthefamousAmericanIridiumcommunication;twoisinthecommercialoperationfailed・Therateoffailureinbusinessoperationsismuchhigherthanthefirst.Thisalsofromthesideshowsthatmarketingislargelyanewproductof"life
5、anddeath"〃・Enterprisenewproductmarketingisasystematicproject,anditsstrategicprocessmanagementcanbemanagedfromsixsystems一commandingsystemStrategicmanagementsystemmustgovernthenewproducts,intheenterprisestrategicmanagementcontrolsystem"canbecalled"theprinc
6、ipleoforganizationplarmingandmanagementofnewproducts,asfornewproductsfromdevelopmenttomarketingplanning・Insomeenterprises,itcanalsobecalledthenewproductmanagementcommittee〃・Itismainlycomposedofthegeneralmanager,marketingdirector,marketingdirector,technic
7、aldirector,manufacturingdirector,qualitymanagementdirectorandsomeproductmanagerstocollectthemembersoftheoutsideexpertgroup・Themainroleistoestablishaclearproductstrategyplanandguidetheformulationandimplementationofnewproductmarketingplan.Two,thechoiceofne
8、wproductsThenewproductwasbornababy'sfirsthardtoconceive,fromtheperspectiveoftheconceptionofeugenics,thebirthofanewlife,destinedtobeabiologicalcreativehuman,becausethislifemaybeanamazingartist,orawealthyaspresident,sothetim
