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页数:19页
时间:2019-08-31
《2018-2019学年高一上学期英语期末试卷》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、2018-2019学年高一上学期英语期末试卷兰州一中2018-2019-1学期高一年级期末考试试题英语说明:本试卷分第I卷(选择题)和第II卷(非选择题)两部分。满分120分,考试时间100分钟。答案写在答题卡上,交卷时只交答题卡。第I卷第一部分阅读理解(共两节,满分30分)第一节(共10小题:每小题2分,满分20分)阅读短文,从A、B、c和D四个选项中选出最佳选项。AAbrightyellow“”tellsyouthatit'sacDonald'srestaurant;wealsoassociatethecheerfultheetuneI?Lovin'It”withthefaousUSfa
2、stfood.Abrand'susichasasiilareffectonitscustoersasitslogo.“Itappealsdirectlytotheheart,whereconsuers'decisionsarereallyade,”wrotearketingWeek・Thisisprobab1ywhycopaniesfroaroundtheworldhaverecentlyfocusedoreonbuildinga“sonic(声音的)identity”・AnexapleisthesoftwarecopanyTencentQQ.Since2014,thischinesecop
3、anyhasbeentryingtotradeark(申请商标权)its“Di-Di-Di-Di-Di-Di”notificationsound.ThetradearkwasfinallyapprovedonNovl5,whicheansthatTencent,s"Di-Di-Di-Di-Di-Di”notificationsoundisnowprotectedbylawandcanonlybeusedbyQQ・Soundandusiccanalsohelptellstories・InGaeofThrones(《权力的游戏》)therearesoanycharactersthatitisdi
4、fficulttoeorizetheall.So,theywroteelodies(旋律)specifictoeachfaily.Theresultisthatcharactersdonotonlylookfailiar,butsoundfailiartoo.“It.hinkahugereasonwhysoundinspiresactionisthat,onanunconsciouslevel,wearealways1isterling,”LaurenNagel,executivecreativedirectoratPandoraedia,toldGeoarketing・"youcanclo
5、seyoureyes,butyoucan'tshutyourears・”1.Whatistheinfluenceofabremd'susic,accordingtoarketingWeek?A.Itcreatesarelaxingenvironent・B.Ithelpstogetcustoers'attention.c.Itakesthebrandbetterknown・D・Itencouragesconsuerstoakequickdecisions・2.TheexapleofTencentQQisainlyusedtoshow.A.howcopaniesvaluetheirsoundsa
6、ndusicB・theiportanceoftradearkprotectionc.thelastingipactofabrand'susicD.whatakcsagoodnotificationsound1.HowdoesusichelpGaeofThrones?A.Ithelpstocreateoreipressivescenes・B・Ittellsaboutthecharacters'personalities.c.Itsuggeststhatiportantthingsdrecoing・D.Itakesthecharacterseasiertoreeber.BPerhapsnoone
7、knowsthepowerofiaginationbetterthanchinesewriterLiucixin.Untilfouryearsago,Liuworkedfull~tieasacoputerengineeratapowerplantinShanxiprovinee・Heonlywrotesciencefictioninhissparetie・ButitwasduringthistiethatLi
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