经济学人杂志24本书(3)-_Business_Planning

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1、01BusPlanning10/11/063:18PMPageiGUIDETOBUSINESSPLANNING01BusPlanning10/11/063:18PMPageiiOTHERECONOMISTBOOKSGuidetoAnalysingCompaniesGuidetoBusinessModellingGuidetoEconomicIndicatorsGuidetotheEuropeanUnionGuidetoFinancialMarketsGuidetoManagementIdeasNu

2、mbersGuideStyleGuideDictionaryofBusinessDictionaryofEconomicsInternationalDictionaryofFinanceBrandsandBrandingBusinessEthicsBusinessStrategyChina’sStockmarketE-trendsGlobalisationSuccessfulInnovationSuccessfulMergersWallStreetEssentialDirectorEssentia

3、lEconomicsEssentialFinanceEssentialInternetEssentialInvestmentEssentialNegotiationPocketAsiaPocketEuropeinFiguresPocketWorldinFigures01BusPlanning10/11/063:18PMPageiiiGUIDETOBUSINESSPLANNINGGrahamFriendandStefanZehle01BusPlanning10/11/063:18PMPageivTH

4、EECONOMISTINASSOCIATIONWITHPROFILEBOOKSLTDPublishedin2004byProfileBooksLtd3aExmouthHouse,PineStreet,Londonec1r0jhCopyright©TheEconomistNewspaperLtd,2004Textcopyright©GrahamFriendandStefanZehle,2004Allrightsreserved.Withoutlimitingtherightsundercopyrig

5、htreservedabove,nopartofthispublicationmaybereproduced,storedinorintroducedintoaretrievalsystem,ortransmitted,inanyformorbyanymeans(electronic,mechanical,photocopying,recordingorotherwise),withoutthepriorwrittenpermissionofboththecopyrightownerandthep

6、ublisherofthisbook.Thegreatestcarehasbeentakenincompilingthisbook.However,noresponsibilitycanbeacceptedbythepublishersorcompilersfortheaccuracyoftheinformationpresented.Whereopinionisexpresseditisthatoftheauthorsanddoesnotnecessarilycoincidewiththeedi

7、torialviewsofTheEconomistNewspaper.TypesetinEcoTypebyMacGuruLtdinfo@macguru.org.ukPrintedinItalybyLegoprint–S.p.a.–Lavis(TN)ACIPcataloguerecordforthisbookisavailablefromtheBritishLibraryISBN-101861974744ISBN-13978186197474701BusPlanning10/11/063:18PMP

8、agevContents1Introduction12Thebusinessplan83Thebusinessplanningprocess194Strategicplanning245Analysingtheenvironment316Analysingthefirm417Industryandcompetitoranalysis548Productandportfolioanalysis659SWOTanalysis8510Generatingstrategicoptions8