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1、LChinamarketenvironmentanalysis1,China"smacromarketenvironmentChinahasapopulationof13million,GDPaccountedforthesecondplaceintheworld,andanaverageannualrateof8%growthcountries,withtheimprovementoflivingstandardsoftheChinesepeople,theChineseluxuryconsumption,hasbeenanalternativetoAmeri
2、catobecomethefirstThewatchisnownotonlylimitedtotheneedsofthetiming,butthetiming,multi-functional,stylish,identityvalueinonepersona1izedneeds.Inrecentyears,theindustryanalysisdata,watchsalesreached5,000millionto36,000millionlevel.However,thecurrentaverageper100buyfivewatchesconsumptio
3、nlevelMailedannualconsumptionof23ormorecountriesingeneraleveryhundredlevelofannualconsumptionof12isstillagreatdifferencebetweenthefarmoredevelopedcountries,sothereshouldbeconsiderablepotentialfordevelopment.2,ChinesewatchindustryanalysisChinesewatchmarketcapacity.WasinformedfromtheWa
4、tchFairheldinSwitzerlandinthespringof2008,ChinahasbecomethelargestimportsofSwisswatchesnewcustomers,theChinesemarketfortheincreasingdemandforhigh-endSwisswatches.Tnrecentyears,China9swatchmarketcontinuestoheatup,especiallyintheluxurywatchesmarket.Theclassicstyleandbrandfocusonidentit
5、vandbossesculturaltastes,socialstatuseffectivedecorations.Meanwhile,withthehigh-endluxuryconsumergroupsexpanding,upscaleconsumercultureisalsoshapedbyand.Inparticular,itisworthnotingthatthe1990sriseofthenewrichclasshasastrongabilitytoguidetheentirewatchconsumertrends.Atpresent,thetype
6、ofwatchessoldonthemarketismainlydividedintothreetypes:work/businesstypewatches,casualwatchesandsportswatchcs.Work/business-typewatchesConsumersmainlyworntoworkandattendimportantoccasionsintheirsparetimcwillwear.Tnthemindsofconsumersinthemiddle^andhigh-incomemen,thistypeofwatchhasbeco
7、measymbolofidentityandstatus.LeisurewatchesFashionstyledesign,withnecklace,bracelet,mainlyfromthedecorativerole,averywelcomedbyyoungwomen,mostlyinleisurewear,butalsoviththedresswornwork.SportswatchesStudentandkeensportspeopleasthemainconsumergroups.Othertyposofwalehes,furthercompris
8、ing:Antiquew
