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1、‘KnowledgeManagement’andtheConsultingIndustryTheConsultantOnceuponatimetherewasashepherdtendinghissheepattheedgeofacountryroad.AbrandnewMustangscreechestoahaltnexttohim.Thedriver,ayoungmandressedinanArmanisuit,Cerruttishoes,Oakleyglasses,TAGwristwatchandaBhstiegetsou
2、tandaskstheshepherd,‘IfIguesshowmanysheepyouhave,willyougivemeoneofthem?’Theshepherdlooksattheyoungman,thenlooksatthesprawlingfieldofsheepandsays,‘Okay.’Theyoungmanparksthecar,connectshisnotebookandwirelessmodem,entersaNASAsite,scansthegroundusinghisGPS,opensadatabase
3、and60Exceltablesfilledwithalgorithms,thenprintsa150pagereportonhishightechminiprinter.Hethenturnstotheshepherdandsays,‘Youhaveexactly1,586sheephere.’Theshepherdanswers:‘That’scorrect,youcanhaveyoursheep.’Theyoungmantakesoneoftheanimalsandputsitinthebackofhisvehicle.Th
4、eshepherdlooksathimandasks:‘Now,ifIguessyourprofession,willyoupaymebackinkind?’Theyoungmananswers:‘Sure.’Theshepherdsays,‘Youareaconsultant.’‘Exactly!Howdidyouknow?’askstheyoungman.‘Verysimple,’answerstheshepherd.‘First,youcameherewithoutbeingcalled.Second,youchargedm
5、eafeetotellmesomethingIalreadyknew.Third,youdonotunderstandanythingaboutmybusiness...andI’dreallyliketohavemydogback.’Whatis‘consulting’?TheCollinsEnglishDictionaryrevealsthattoconsultistomakeoneselfavailabletogiveprofessionaladvice,especiallyatscheduledtimesandforafe
6、e.Theterm‘consult’originatesinthemedicalprofession.Thereaconsultantisaphysicianwhoisaskedtoconfirmadiagnosis;oritisaphysician(orsurgeon)whoholdsthehighestappointmentinaparticularbranchofmedicineorsurgeryinahospital.Theconsultantisthereforesomeone–mostlyaspecialist–who
7、isaskedtogiveexpertadviceorinformation.ThemanagementconsultantThemanagementconsultantisaspecialbreedofconsultant.Personificationoftheknowledgeeconomy;Anti-thesistoFord’sassembly-lineworker.Symbolisesthe‘future’ofwork:notdirty,notheavy-duty,notmanual,notmonotonous,notd
8、e-skilled,notde-humanized,notbadlypaid;butflexible,creative,international,demanding,cross-cultural,well-paid,technologically