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1、‘KnowledgeManagement’ andtheConsultingIndustryTheConsultantOnceuponatimetherewasashepherdtendinghissheepattheedgeofacountryroad.AbrandnewMustangscreechestoahaltnexttohim.Thedriver,ayoungmandressedinanArmanisuit,Cerruttishoes,Oakleyglasses,TAGwristwatchandaBhstiegetsoutand
2、askstheshepherd,‘IfIguesshowmanysheepyouhave,willyougivemeoneofthem?’Theshepherdlooksattheyoungman,thenlooksatthesprawlingfieldofsheepandsays,‘Okay.’Theyoungmanparksthecar,connectshisnotebookandwirelessmodem,entersaNASAsite,scansthegroundusinghisGPS,opensadatabaseand60Exc
3、eltablesfilledwithalgorithms,thenprintsa150pagereportonhishightechminiprinter.Hethenturnstotheshepherdandsays,‘Youhaveexactly1,586sheephere.’Theshepherdanswers:‘That’scorrect,youcanhaveyoursheep.’Theyoungmantakesoneoftheanimalsandputsitinthebackofhisvehicle.Theshepherdloo
4、ksathimandasks:‘Now,ifIguessyourprofession,willyoupaymebackinkind?’Theyoungmananswers:‘Sure.’Theshepherdsays,‘Youareaconsultant.’‘Exactly!Howdidyouknow?’askstheyoungman.‘Verysimple,’answerstheshepherd.‘First,youcameherewithoutbeingcalled.Second,youchargedmeafeetotellmesom
5、ethingIalreadyknew.Third,youdonotunderstandanythingaboutmybusiness...andI’dreallyliketohavemydogback.’Whatis‘consulting’?TheCollinsEnglishDictionaryrevealsthattoconsultistomakeoneselfavailabletogiveprofessionaladvice,especiallyatscheduledtimesandforafee.Theterm‘consult’or
6、iginatesinthemedicalprofession.Thereaconsultantisaphysicianwhoisaskedtoconfirmadiagnosis;oritisaphysician(orsurgeon)whoholdsthehighestappointmentinaparticularbranchofmedicineorsurgeryinahospital.Theconsultantisthereforesomeone–mostlyaspecialist–whoisaskedtogiveexpertadvic
7、eorinformation.ThemanagementconsultantThemanagementconsultantisaspecialbreedofconsultant.Personificationoftheknowledgeeconomy;Anti-thesistoFord’sassembly-lineworker.Symbolisesthe‘future’ofwork:notdirty,notheavy-duty,notmanual,notmonotonous,notde-skilled,notde-humanized,no
8、tbadlypaid;butflexible,creative,international,demanding,cross-cultural,well-paid,technologically
