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2、nedGlass,andEtchedGlass,FauxIronProject1JohnWilley&Son,IncNickname(whatyou'dliketobecalled)FullName,Major,HometownGoalfortheclassSchoolStatus:full-timeorpart-time,year(jr),(orhourscompleted)CurrentJob,companynameandlocationCareerAspirations(CEO,presidentofacompa
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4、cisionMakingTodefinemarketingresearchTounderstandtheimportanceofmarketingresearchinshapingmarketingdecisionsTolearnwhenmarketingresearchshouldandshouldnotbeconductedTolearnhowtheInternetischangingmarketingresearchLearningObjectives4JohnWilley&Son,IncToreviewthem
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7、eImportanceofMarketingResearchtoManagementDescriptivefunctionDiagnosticfunctionPredictivefunction6JohnWilley&Son,IncParamountimportanceofexistingcustomersCustomerretentionMarketingresearchUsedtounderstandcustomers’needsandtosatisfythoseneedsLeadstocustomersatisf
8、actionUnderstandtheever-changingmarketplaceTodefinemarketingresearch.MarketingResearchandDecisionMaking7JohnWilley&Son,IncTounderstandtheimportanceofmarketingresearch
