marketing-research-exercisebook

《marketing-research-exercisebook》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、PauravShuklaMarketingResearchExercises2DownloadfreeeBooksatbookboon.comMarketingResearch–Exercises©2008PauravShukla&VentusPublishingApSISBN978-87-7681-439-73DownloadfreeeBooksatbookboon.comMarketingResearch–ExercisesContentsContents1.Introductiontoma

2、rketingresearch5Solutionstochapter1questions72.Exploratoryresearchdesign9Solutionstochapter2questions123.Conclusiveresearchdesign15Solutionstochapter3questions184.Sampling22Solutionstochapter4questions245.Measurementandscaling27Solutionstochapter5que

3、stions306.Questionnairedesign33Solutionstochapter6questions357.Datapreparationandpreliminarydataanalysis38Solutionstochapter7questions418.Reportpreparationandpresentation45Solutionstochapter8questions47FreeeBookonLearning&DevelopmentBytheChiefLearnin

4、gOfficerofMcKinseyDownloadNow4ClickontheadtoreadmoreDownloadfreeeBooksatbookboon.comMarketingResearch–ExercisesIntroductiontomarketingreseartch:Scientificresearchapproach...1.Introductiontomarketingresearch:ScientificresearchapproachandProblemdefiniti

5、onMultiplechoiceandTrueorfalse1.TheprocessofmarketinginvolvesallofthefollowingEXCEPT:a)Productb)Productionc)Pricingd)Distributione)Promotion2.Problemidentificationresearchisundertakento:a.Helpidentifyproblemsthatarenotapparentonthesurfaceandyetexisto

6、rmayexistinthefuture.b.Developclear,concisemarketingsegments.c.Helpsolvespecificresearchproblems.d.Establishaprocedurefordevelopmentofaprimaryresearchplan.3.Whichoftheissueslistedbelowwouldbeaddressedusingproblem-solvingresearch?a.theneedtounderstand

7、marketpotentialb.theneedtounderstandcurrentculturaltrendsc.theneedtounderstandchangesinconsumerbehaviord.theneedtodeterminewheretolocateretailoutlets4.Everymarketingresearchprojectisuniqueinitsownsense.a.Trueb.False5.Marketingmanagersrequiretheinform

8、ationfrommarketingresearchforvariousreasons.Whichofthefollowingis/arethereason(s)fortherequirementofthatinformation?a.Moreandmorecompaniesarefacinginternationalcompetition.b.Consumershavebecomeverydemandingandareaskingfornewerproductsandservicesallth