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1、第~部分项目总论ProjectsRemarks1.项口概况ProjectProfileMY-STYLE利用有利的产品资源，通过开发职业女装-晚礼服-休闲装产品系列，运用全方位的市场营销及品牌策略，结合崭新的设计理念。为职业女性打造个人穿衣哲学。Takeadvantageoffavorableproductresources,throughthedevelopmentofprofessionalladies-eveningdress-casualwearproductseries,usingafullrangeofmarketingandbrandstrategy,c
2、ombinedwithnewdesignconceptforprofessionalwomentoformpersonalclothesstyle.1.1项目名称ThenameofProjectMY-STYLE1.2项目位置(大至范围)TheLocationofProduct(roughly)长沙市芙蓉区FurongDistrict,Changsha1.3项1=1性质及主要特点Thequalityandmainfeatureofproject性质：国外投资商业项目Quality:Commercialprojectofforeigninvestment特点：公司主要经
3、营高、屮档女性职业装、休闲装、晚礼服等系列产品。我门店以“客户的专业形象顾问”为宗旨，根据客八的CIS(金业形象识別系统)，结合客八的行业特点、经营理念、文化底蕴以及年龄结构等，进行整体的款式、色彩及配饰的搭配设计，更好更准确的体现客八想要体现的梢神血貌，为客八提供最佳的产品品质和服务保证。Mainfeature:Thecompanymainlyengagesinhighandmid-rangewomen'sbusinesssuit,casualwear,eveninggownandotherproductsseries.Ourstoreviewsthe"custo
4、mer'sprofessionalimageconsultants"asthepurpose,accordingtoclient'sCIS(CorporateIdentitySystem),combinedwithcustomer'sprofessionalfeature,managementconcept,culturalbackgroundandagestructure,toconductanoverallstyle,colorandaccessoriesdesign,tobebetterandmoreaccuratelyreflectthecustomers'
5、mentaloutlook,andtoguaranteetoprovidecustomerswiththebestproductqualityandservice.公司致力于销售专业站牌职业女装，倡导女性时尚询沿文化，塑造新一代职业女性牛活方式和生活态度。Companyiscommittedtosellingbrandofprofessionalwomen'sclothes,proposingfemale'sfashionculture,andshapinganewgenerationofprofessionalfemale'slifestyleandattitud
6、etowardslife.1.可行性研究结论FeasibilityStudyConclusions2.1市场分析预测MarketanalysisandPrediction(1)市场需求最简要分析.Abriefanalysisofthemarketdemand中国市场上针对精英女性的服装品牌不少，但能同时满足职业与时尚需求的品牌少Z又少。因此，职业女性服装市场存在着很人的发展空间，尤其是屮高档女性职业装市场形势好，需求量大。Therearcmanyelitewomen'sclothingbrandsinChinesemarket,buttheydonotbeablet
7、omeettheneedsofprofessionandfashionatthesametime.Therefore,intheprofessionalwomenclothingmarket,thereisaconsiderabledevelopmentofspace,especiallyinthemid-rangeandhighwomensbusinesssuitmarket・2.2项目地理位置分析TheAnalysisofProjectLocation城市中心区CityCenterDistrict长沙市芙蓉区是一个商业中心、闹市区，商业活动频繁，经营气氛较好
