燕京啤酒并购惠泉啤酒案例英文PPT

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1、TheMergersandacquisitionsofYanjingbeerandHuiquanbeer：ThedefinitionofMergersandacquisitions.Mergersandacquisitions(abbreviatedM&A)isanaspectofcorporatestrategy,corporatefinanceandmanagementdealingwiththebuying,selling,dividingandcombiningofdifferentcompaniesandsimilarentitiesthatcanhelpanenterprise

2、growrapidlyinitssectororlocationoforigin,oranewfieldornewlocation,withoutcreatingasubsidiary,otherchildentityorusingajointventure.WhythecompanieswanttoenterintothesedealsofM&A.Fromancienttimetonow，thenatureofbusniessmandecidedthatthemostimportantthingintheirheartismakemoremoney，BenefitsofMergersan

3、dAcquisitionsarethemainreasonsforwhichthecompaniesenterintothesedeals.MergersandAcquisitionsmaygeneratetaxgains,canincreaserevenueandcanreducethecostofcapital.cangeneratecostefficiencythrougheconomiesofscale,canenhancetherevenuethroughgaininmarketshareandsoon.ThebriefintroductionofYanjin1980foundi

4、nBeijing1989-1993:increase50,000tonseachyear;completethetransformationtoalarge-scalebrewery;1994-1998:increase100,000tonseachyear;completethetransformationtoalarge-scalebeerenterprisegroup;1999tonow:increaseover300,000tonseachyear;completethetransformationfromaregionalenterpriseandbrandinBeijingto

5、anationwidelarge-scaleenterpriseandnation-famousbrand.ThebriefintroductionofHunquan1983:foundinFujian1989—1996:becomethemodelofmediumandsmallenterppriseinthesamesector;increasetechonologyinput;expandthescalesofproduction.1991——1996：successfullyachievethreetechnicalexpansionconstructionof15000tons

6、to30000tons,30000tonsto60000tonsand60000tonsto100000tonsrespectively;theyearlytotaloutputbroketherecordof100000tons;creattheneweraofcollectionbusniessofbreweryindustryintheprovince1997——2000;establishthestockcompany;theoutputbreakthrough200000tons2001tonow：becomeoneofthetoptenindustries;enterintot

7、heageofscienceandtechnology;makeapowerfullassociationwithYANGJINGBEER.HowtochoosethetargetfirmThechoiseoftargetfirmcanbedevidedintothreestages:discovering,examingandevaluating.indiscoveringstageitcanbeachievedeit