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1、Coca-ColaSections1INTRODUCTION2INDUSTRYANALYSIS3INDUSTRYSEGMENTANALYSIS4COMPANYSITUATIONANALYSISSection1introductionCompanyBackgroundTheCoca-ColaCompanywasfoundedin1886,itistheworld'sleadingmanufacturer,marketer,anddistributorofnonalcoholicbeverageconcentratesandsyrups,usedt
2、oproducemorethan300beveragebrands.ThecorporateheadquartersareinAtlanta,withlocaloperationsinover200countriesaroundtheworld.LeadershipDouglasN.Daftwaselectedchairman,BoardofDirectors,andchiefexecutiveofficerofTheCoca-ColaCompanyonFebruary17,2000.Mr.Daftisthe11thchairmanoftheB
3、oardinthehistoryoftheCompany.ResumeofDouglasN.Daft1969joinedtheCompanyasplanningofficerintheSydney,Australiaoffice.1982wasnamedvicepresidentofCoca-ColaFarEastLtd.December1988wasnamedpresidentoftheNorthPacificDivisionandpresidentofCoca-Cola(Japan)Co.1991assumetheresponsibilit
4、yofpresidentofthePacificGroupDecember1999waselectedpresidentandchiefoperatingofficerofTheCoca-ColaCompanyInfectionofDouglasN.DaftManagementStyle:Patient."Whenwegotoanewcountry,we'rethereforever--that'sourtimeframe."Businessphilosophy:"Everyonecounts."DouglasN.Daftkeptthecomp
5、anyfocusedonshoringupitsmarketingandinfrastructureforthelongterm.CorporationvaluesCustomerfirstRespectfortheindividualPursuitofexcellencePositiveresponsetochangeCommunityMissionToprovidebrandedbeveragesthatrefreshpeoplearoundtheworld,anywhere,anytime,everyday.CorporategoalsT
6、obethebestpartnerforcustomers,bestresidentforthecommunitieswhereweserve,andbestemployer.Corporatehistory—theelementaryera...TheCoca-ColaCompanytracesitsbeginningto1886,whenanAtlantapharmacist,Dr.JohnPemberton,begantoproduceCoca-Colasyrupforsaleinfountaindrinks.Ourbusiness-th
7、ebottlingbusiness-beganin1899whentwoChattanoogabusinessmen,BenjaminF.ThomasandJosephB.Whitehead,securedtheexclusiverightstobottleandsellCoca-ColaformostoftheUnitedStatesfromTheCoca-ColaCompany.Corporatehistory—themodernera...TheCoca-Colabottlingsystemcontinuedtooperateasinde
8、pendent,localbusinessesuntiltheearly1980swhenbottlingfranchisesbegantoconso
