欢迎来到天天文库
浏览记录
ID:42723289
大小:2.74 MB
页数:52页
时间:2019-09-21
《牛津英语模块四公开课unit1_Project》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、Unit1ProjectDevelopinganadcampaignQuestion:IfDovewantstopromoteanewflavorofchocolate,whatshouldbedone?Lead-ineye-catchingadsattractiveslogansfancypackagesfamouspeopleeye-catchingadvertisementfancypackagesattractivesloganandlogosfamouspeople…AdCampaignsReadthearticleonP18toknowsomebas
2、icknowledgeaboutadcampaigns.Answerthefollowingthreequestions.Step1.FastReadingQ1:Whatisanadcampaign?Q2:Whatmediacanweuseinanadcampaign?Q3:Whatarethemajorquestionsshouldweconsiderfirstwhendesigninganadcampaign?Q1:Whatisanadcampaign?Q2:Whatmediacanweuseinanadcampaign?Q3:Whatarethemajorq
3、uestionsshouldweconsiderfirst?Anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.Wecanusedifferentkindsofmedia,includingnewspapers,magazines,televisions,billboards,mailing,etc.1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcamp
4、aigntosay?3.Howdoyoureachyouraudience?Para1Para2C.thedefinitionofanadcampaignD.thetargetaudienceandhowtodeterminethetargetaudiencePara3Para4A.whattheadcampaignsaysB.howtoreachthetargetaudienceWhatadcampaignisthis?Anti-smokingadcampaignReadthesecondarticleonpage19andanswerthefollowingq
5、uestions:1.Whatisthesubjectofthisadcampaign?2.Whydotheybuildthisadcampaign?3.Whoisthetargetaudienceforthisadcampaign?4.Whatistheadcampaignaimedtodo?5.Whatisthesloganforthiscampaign?Readthesecondarticleonpage19andanswerthefollowingquestions:1.Whatisthesubjectofthisadcampaign?Anti-smoki
6、ng.2.Whydotheybuildthisadcampaign?Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.3.Whoisthetargetaudienceforthisadcampaign?High-schoolteenagers.4.Whatistheadcampaignaimedtodo?Todiscourageyoungpeoplefromsmoking.5.Whatisthesloganforthiscampaign?Smo
7、kingkills!1.Readthetwoarticlesagainfordetailedinformation.2.Fillintheblankswithin3words.Step2.CarefulReadingHowtobuildanadcampaignGeneralGuidelinesSample:Anti-smokingadcampaignStepOne﹡Tohaveaclear1.____abouttheadcampaign﹡TodoalittleresearchandanalysisinadvanceToaimat2._____youngpeople
8、froms
此文档下载收益归作者所有