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1、中国彩妆市场分析AnalysisofChinesemake-upMarketChina，scosmeticsmarket,afternearly30yearsofdevelopment,inrecentyearsgraduallymature・Butthemarketgrowthrateisstillhigherthantheoveralllevelofthenationaleconomicdevelopment,theaverageannualgrowthrateremainedbetween13%-15%.Analysisoft
2、hevariousbranchesofthecosmeticsmarket,youcanseethatthedrivingforceformarketdevelopmentismainlyfromthetwobranchesofskincareandmake-up.Relativetoshampoo,toothpasteandotherrelativelysaturatedmarket,make-upmarketinrecentyears,nearly50%growthrateisundoubtedlytopromotethedev
3、elopmentoftheentirecosmeticsmarket"locomotive"〃・Datashowthatinadditiontotheaveragegrowthrateofhaircarebranchislowerthantheoverallmarketgrowthrateofgeneralizedchemical,cosmetics,perfume,skincareproductsandotherbranchesofthegrowthrateishigherthantheoverallgrowthrateofthe
4、industry,especiallythecosmeticsbranch,notonlythespeedisfarhigherthantheoverallindustryaveragedata,andacurvecontinuedtomaintainanidealtheriseofthe.Fornearlythreeyears,inallsectorsoftheproportionofthetotalshareofthebranchesofindustry,theannualincreaseintheproportionofsha
5、reupmorethan2percentagepoints,togetherwithotherindustriescontinuetocompressincensemarketshare,theotherbranch,duetotheconsumptionabilityandconsumptionhabitsindifferentEuropeancountries,cosmetics,skincarehadlittledifferences,Chinese・Theskincaremarkethasbeendominant,hairc
6、areindustryistheemergenceoftherelativesaturationofthemarkettrend,themarketproportiondecreased,whileotherindustriesincludingmask,hairproductsmarketbranch,duetobeautysalonsandprofessionalhairdressinginstitutionsimpact,alsolostmarketshareshrink・Therefore,inthevisibletime,
7、skincareproductsstillmaintaintheleadingpositioninthecosmeticsindustry,butthetrendofmaintaininghighgrowthofcosmeticswillchangethesituationthatskincareproductsareabigone・So,whatisthereasonfortherapiddevelopmentofChina，scolorcosmeticsmarket?China，smake-upindustry,therealf
8、ormationofthegeneralsenseofthemarket,onlyabout10years,butthis10years,isthegoldenageofChina，ssocialandeconomicdevelopm
