管理学基础chapter 3

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1、Chapter3FoundationsofPlanning1CollegeofPublicManagementSCAULearningOutcomesDefineplanning.Explainthepotentialbenefits&drawbacksofplanning.Distinguishtypesofplans.Definemanagementbyobjectivesandidentifyitscommonelements.Outlinethestepsinthestrategicmanagementprocess.Describethefour

2、grandstrategies.ExplainSWOTanalysis.2CollegeofPublicManagementSCAUFocusonWhatisplanning?DefineplanningDifferentiatebetweenformalandinformalplanningWhydomanagersplan?DescribethepurposesofplanningDescribetherelationshipbetweenplanningandperformanceHowdomanagersplan?TypesofplansMBOSt

3、rategicplanningGrandstrategiesSWOTanalysis3CollegeofPublicManagementSCAUPlanningDefinedDefiningtheorganization’sobjectivesorgoalsEstablishinganoverallstrategyforachievingthosegoalsDevelopingacomprehensivehierarchyofplanstointegrateandcoordinateactivitiesPlanningisconcernedwithends

4、(whatistobedone)aswellaswithmeans(howitistobedone).4CollegeofPublicManagementSCAUReasonsforPlanningExhibit3.15CollegeofPublicManagementSCAUCriticismsOfFormalPlanningPlanningmaycreaterigidity.Planscan’tbedevelopedforadynamicenvironment.Formalplanscan’treplaceintuitionandcreativity

5、.Planningfocusesmanagers’attentionontoday’scompetition,notontomorrow’ssurvival.Formalplanningreinforcessuccess,whichmayleadtofailure.6CollegeofPublicManagementSCAURelationshipbetweenplanningandperformanceFormalplanninggenerallymeans-higherprofitsandhigherreturnonassets-otherpositi

6、vefinancialresults.qualityandimplementationofplanningprocesscontributemorethantheextentofplanningtohighperformance.externalenvironmentcouldreducetheimpactofplanningonperformance.7CollegeofPublicManagementSCAUTypesofPlansExhibit3.2BREADTHTIMESPECIFICITYFREQUENCYOFUSEFRAMEOFUSEStrat

7、egicLongtermDirectionalSingleuseTacticalShorttermSpecificStanding8CollegeofPublicManagementSCAUPlanning:FocusandTimeStrategicplansPlansthatareorganization-wide,establishoverallobjectives,positionanorganizationintermsofitsenvironment,providedirection.TacticalplansPlansderivedfromst

8、rategicobjectivesthatspecifythede