资源描述:
《《2019新线消费市场人群洞察报告》火山》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
.14201 12!3#4"
2 %!9
710%GDPGDP10.6%9.4%9.6%6.9%6.7%6.8%6.6%7.9%7.8%7.3%90.082.168.674.059.364.148.853.941.234.92009201020112012201320142015201620172018
3 !#1)%
&$D"1)(!1'280•2JP.oRT!+5GC5,%>J<9.o/#>(J•LEro'2HJ3,?@8M'SH1%DF,$,@Z'SHNN3%V,$%V1%•J3@2P5PLE.DWcB,20&P:5,F%G#F.oRT!+HJP,u0A'4
(JMO1;73S)e"8Q=]3+LEDY^4 .08#7$&%#'"28
1%!%7#'6%86.566.376.261.959.766.557.654.955.348.856.144.946.247.046.943.441.643.133.832.48.61.7-2.34.3-1.3-8.6-8.1-9.6-11.2-42.62009201020112012201320142015201620172018
5
5
%10.18.98.99.68.48.47.36.56.25.4%
28228259742382121966201671985317111183221449115712201420152016201720186 %+;@(
8*%3DIL/A•w2,7n/5/^3EHW>%:$uS•w2/5;-e8uSQo043M"Qo1e82C/5@1%/55A/1115c/^3EHW>%65.7%#'$1690rZ,7.F70(DNo.1No.2No.3VS16%13%9%dY5)e9/5")11NC185/5/^3EH58.1%31W>%0rZ,7No.3No.5No.5.F70(D9%8%8%•%IL95F:(&-6,=JGI5%.0?F56E%7%0>29MF5%!11ONC5H%<0KIB4.
1?=S8*/5PG%?=c/57
5L2>/(CVN/2o4$ERC1%G*/):c-eB/S,B'R*/+n!SF?"D-WdD-D71%G*/D71%G*/*/.=54#*3nGGH*P[>L…ü!%'($+?8)GD&(P9F7GOK/:$+;1:9F>$+=;1>$+,%FB/HP':CB?8)GD&3P'+#/L(P9F%M<1)7G%K,E59F01%KCB)7G72NQ.M>6NQ.)ZNQ.&;?SNQ!)PO9'T$[W-L^_A*L*4<+L'DC#IJI"N@.:A2'4$+2!D1>$+=G!]UJ0!)!()?S(1V@T:8HKYEF53R!)
X"*11 !
D0/938%1#(+"':G''!&+#(:10%!5%&-*≥10%!/9):-*%+!**-5%/10%-5%≥/-*<5%,.;8!D0/94#(++$")5328%G'38%D'!%#(38%&7,100!-≥100!P52$G'-<100!*/10012 13/0/06
4.&553…
0f1%…1•!G[/8./8e@dV/8C#(G%l1984+"g]E…732^k•@V/8984+5(!G[/8YL_>$/984+P…+0fm…0j…3%DK1XW•@V/8/i5HL_>$0f`92DPI:b!G:.I:%O%M…Ue=;.&56'<9D'<82@-0+•/56*'<'<-)(AC"$5'<1#(•:%!B56'<-7?
457?3,15 12!3#4"
16
17 321
45.NEc&@:?=MD<.90%64%NEc/aH2@:!Q<.B@:8NEcN,O06-BS3-eTB%RBF;@:*4R=BJA5o$)>"72+LB'SPC31NEc18 -
0-524171383OL%+QN-]HA48=,orSB]:P8HA.cg3"e%+QN&A%-cAh4]:CHai3"e"e)21%+QNcJ='H`a^B3"e)2d%+QN;g&aWa$R!u*b.<.M053>DSdN/f@/f)cg10Z?T3>%
076e_VFE/0as19 "8$4
#&59!59!59!%.%.8$2%.2%54%)&2*%>03,:;TOP5.+/43'46%5S44%"737%236%=4-<28%B81=!$N620 3
7.!%3,5-8>.•/=84;N3<+8%3,5*3
7.4"2184-8#9="2:208611$)4%3
7.%3,53
7.*-8%3,53
7.-8'(%3%#4;"50=,*#,/!%3,5•%$B-86S84;N5•%'84;N+"2.&-81>2/!3+=@17"3<+)?6+•'-86S84;N.%3,5*3
7.5>61/=1<+-0.2&%0:5,*1
2-884;N6S21
49%47%47%43%43%39%33%33%32%27%15%13%10%E""/?S6%@F<=B1HN"c2N"J"&*+3&3&;N"$C2"='+3a"!:<8D@&5-6)B0A7-,.<<B2>22
a2OF;CE'?a2R*OF;CE'?91%84%77%76%73%66%64%58%33%27%24%21%21%18%%%c+75$TeL%SJ/8N,QN=.DP/•041A2Ba%%c2R*OF;J:CE'?"7MS3'?•<7!@;51A2B3=O&%;+7)B6H>0-1A2B23
=E/r9V';'RSA%*3A-%B:M54N?L5&>HCPesN!CP,+r9V42c&T4Jc&T4J/r9V/<87Z>H4JF"u$.:D6-FD3)34,+@W22+Qo31
10BOa=S%
>H4J24 2225 (&$!"#
0&1%!'*-Wf&{56Lc,~uNu^ooR%
-Vuw26 '1;A-?)0=5
453%9:?#C/@><6'1;3B2$J44&78!1.M+@D(MKHIE6L6F*-"8-85S)=.5:30624"75S3=8%N*!134.94.74.74.8=84.44.334.14.24.23.83.63.31?!<,GH2B?0$GD6G6+@D(0=>/-1'&2;6,+0.1-85S
27 '1:DA(0?3%8%79A#F/B@>4DAA)H2+E$"!ML54%11%=N2!)5FeD48%O'Ho+"=+?*>?*2&>39%23%39%O',<110=LC6N0
17E8a07EO'8a?*>B3/28 )1/-#'(/20.,%-
*$43!+&"!&-6<>3BBD!%!34A@0884;A0222114=10243323210262637C0"S8&0105100/,?7'10611
%$=.:2*)+N/529 *28P)4-/KP6;'7O3.-!,"+%<=$T
0\,(64%55%55%41%32%21%*.6B332=/8&%N0254'7+
$K)!",/-30 )520#
&'2731/$&6+&6*"(1!.,-!%74,S$a.!;N66%=01E556%@>?551%.!;51%F21E5&%5/1*<46%'D-2A7)3540%:48C?538%
="3B6+B,S;,S.!;31 &,8A
>'+;1#67>B*?=:27>B$7.7>"!<%349-DC50/9()@+"4T66;o1r43QebCABM2T6]CSs1r4285%3-FSsbM2T62J;o1r34@O9R5.N1r>*A`E3B$^!bT0aM231ZW1r%37PA9R_V=L3S`E:3NaR=`E:22N,Ss&/HN14-048PDuc?<3%4@O9R
32 "*2:6#)4.!016<'753/'77;9-$=B-A@-&@A96B?NkL)=cAJ"%5=cAJ"32/7476%'AJ"%5=c53%5,S@T.-&+DC68%=BA-+(=HNk=P*•'7$,?-•'7$>:
-@A96B-8FNkSe@A96B?NkL)=c!081ORE819%/7>;%$"%46%54%2-8N3BMa<:7+1-8=H96B?NkL)=c
33 #
,31/"/&*+17!20-'0-'4+1$.6()$/:<9;85*"2>e8M%NNN_u]37<6OA?235VQ3290.8%r55-316DLa25•_=4.!,/S4>e8MZoS(%E8)FC%21&Ts1%N0<6OA?2+r$/PO^O2055-J@7&T1NN38M':5W-B=c20@$/VQ-0231BRH=;1
/2>e8M34
-
235
O-SSVcoFB>&7"43BS3BD),=?eO,=N2LA36%JO-SSVTFB>&7"3486.4%S;08<.RHQ/N2<.!=A30O-SSF5,=>&7"23
-S3$5CRH1P221PSFE,=/316
+*:M@N2
PD4a36 $#("!*!'&@.$8%P4LBa+32BHN41%;5OA?!LA?BM-36%37.4%;:BA?S,B@28%>="!12>="!<&6020%J2c/F*320%)'=eC7N8DE37
k;`@R3%psdsCc36%31%
-scVsdPa,eif]k;:1?WsgAusdPa,es1ssdPoZ*TdPF<20%•s1soZ*TdPF<)BEs!^nr"S$&0]d!^a,e-s3%;dP•loaEs/8N=4Em+=2S7Tq13%MHQ2&03>.Ne_NhL)B'Ojs*TdP%p
%65JbrDBEs!^38
2
39
No.1$No.22No.3"$No.4=$No.52No.666%48%46%38%35%25%4!340 51!%"AN4P-7?)=*!<5!
"/3/62
50-7?73%7?
50A>;82
50$3"%152
50+7,S22
50/1B:.&=%1AN4P41
'S6=?5,0B%5'S6=?5,0B%525N60"*)M>Q.-!80"/86=?$T!V=B&.-2;089
6.23091+142 $*/K-)'&'(,"%K!+
#/0.E>MeVO<;eR=3J=B.rAo0?7QCS$NPa37PAW12345678910111213146L!VD4e%RD8B.&>3BrRcQC/)+*N0La"7NH$S7KAWP2-,@TF:P/2;eO6L!VO43 %&,0$%/1+K)!'"#
&(/%&,00*L6-.+((/(S-RHRH767645354838/@B50L343632341918S-/RH/462120RH2928NC&,D!P&,NC&,D!PNC&,D!P&,&,•NC3E%M=7BQA"784P3/cTa2F.$S'=6NC3EJNO;2F)2M=7B:RH>.$%
+*)8%/17/"',&N+B23-6)4.-9!3;21"1$%/124205121.@7=%(*+5%/1242051195
?4<&91+"132
!*3.$=
%/1205145 .#%&+#
$(%&)'#!61%53%51%FD*/A@KVQ4V=>/A8a=>VNS=C2$=;L%3/AN/V97.3%HRVMcB>B8a0VToB%"48%41%39%31%-*,NS/ANS=.e$=/A8aVC28;L%3/C$)0P/A2V-OBS=BA
V?"0BVB03V&!0B,+TJAP5/7CE46
47 .!4$)3*4$(2
&gf>AcPkL:VZ=JG4$"114$#%!':43
MCd8Fen$=0HOFe3au^iR?7o-b4$(2cdMCO`4$
'!#/](o_TQNO)*OWDe%pFe+>212<$9%4+"lDjCruJH/SbkO#Rd>2)30(,
-Wo]A6S%F`(LSbk:0=.&-^Cr4+Rga_hi*738
,=
6.4,*2<&4.761;/#5,>2&1.5*2A5-:6,0;8<52@N+19.924.3%+28.01.5+29.4&,0;8<52@N23.0%+14.80;8<%92@N%$!4$!420-.4)B1?8/.31.40;8<*30;3*5-*
52 4
%50.2-A/:cD76"A/:cD7NSA/:cD7!2OBe'NB$C5+P!>oTV)E6&@HR068=NS?1o*&@51.3%3B32.9078.7%%95%95%9516.90Vo20.621.328.326.4048.751.323.81o78.744.271.3036.11o;,:c512.472.5FLQJ%019.666.6031.5.-=MaS84-25:cA/D7
4:cFLQJ%%%%53
',Q?740!*cM518?75%=-E"")>rP+,W7u&+QaPHsOe313420%1916QN:?V9")3B51%SA+ZRL@B/5$?oVS%12%
%/.CTJ<;=ND2F654 9+%.)*,.3&0-!73&$3&.#%5D,:Ma6-D,:Ma60="E=NSF78&>8!'NSB%eHVkOP%L5.3K41%'(!
'(!
0cV$"H"ED,:Ma6B.-D,:Ma6>-&11S5a?&>8!1.3NS8!49%8.3KK"E5"%'(!'!
D,:Ma6B.-D,:Ma6>-&N32To;*S18&>8!
94NSWA42%rC$"%6.7'(!
'(!
+)@RJS7:MD,a655 F40!+$5%6#';.4.>%/92"7•6,Asa3?C$5%6•21.>W-ZNP;%B$5%66,61DA8AE•b'V1H*a"52Bc%3?C$•%@oL5O:2r_-ZCcJ3?C$5%65%6&5.>-B•"De7=3$/gfSag+MBc3•@oL5O:&B%PF/A+A1@/E(@0,>9"934"=5645444336373430292324221716:D84P<3C84!*-8$$5"?87
2;>
=.
)"?#
2$!5%
"="93457 '.77'.$"#&
/5747$7%68!%8!%4952952%-%)!8-274-%)!8-+74-%)!8-274-%)!8-+74.13="*1.'&203B/60
2B/,$-%
58 (%'&(("!(#%3591/A83,2;55%
315835=>eR5=*(9P47%Q8`"^,WPV7BQj&9h735bB=u%e0NagBZA3029262221232122181720201919151916161514<_>-DLoncT]3I+mAmksO13=$"Y4;iVJ:2E!aSc)'SrHN2/5N5R/5N@DC.60
361
84%VS74%•=65-N>c"3%$•&E3N>c"/DJ52%VS38%A?JF17•5-40=@N>c6+C85%VS76%!a<1:;H
9,B5)B*8N>cS*8.2'62
76.9%0a3HSCJ2-A="68.0%0a3HSCJ2-A="2037.7%/=5'6+B*)<32026.3%/=SCJ6+B*)<3%DSCJ25>76F="%DSCJ25>76F="10a374?2089.1%B;110a374?2084.7%B;1289!c7-A="@a3289!c7-A="@a31&$NE:.,0.1/=SCJ4?
%0/=5'6+
%63 (
"'#%($/!+1P314BN2"054*&338.3%32.4%$-A)$-+1P)("'#%/%2,=!
/$-+1P2.315+1P"054/$-A)315+1P"054/64 19'"&%%+
!/#/4/$,AB@'!E8"0S-856@5D/4>&B89513.52/6,'7%:/
65%45%42%33%26%pBV_m3&%eD@g5e+QRcacRc>"sT^j$'RJH]:)=5kdroh*+Q8b1++Q/6C/+QS?.=NOJH]:S?Cn7S?/ac.=*e!TDL5)`;7=N<uef-S,io/el10MaWEAB=V_m5)TFZP2S?66 =598#/0+6&'=2598#/0+6&'+ü,4<#/0"$+•4OQKYc)(HRP;afKYc
^WHP$-A]ü=4<!
$:#/0.•C"YcXI4OQG0h,1egAN5bVFM0/7C"4OG0<@[`?8Ji@[B#NEDü=4<(1*:-%>)7>6+3;•C"4OG0KYcT_+AL=>bi1Ad/7/.L=@[!ZKY3;cH2S4%T_3&*:9U67 12!3#4"
68 •.[j%dY•
:FEFE8FEFE0B?@kH•5NL
B?7,@aAeI•'h/92^&CUlf[/92^•IMdYcVl`+[q-(=07/9ü95U!>"1qQq1Pqi<*N"Xqp2Xq)JXqnaXq3=XqP-XqonXqnbXqN$Xq;-XqS$XqS"Xq+7Xqe8XqPbXqCn]mND_O=ZXq_O=qWg9IMdYcVX369《2019新线消费市场人群洞察报告》 "13495#!#7#7NKÅ0#7]¬mKrtP"7|K<´uض¸H«K6¨ð;x
7µKd±(ëfg/E~"G´hKAO";LKwK"΢¶8$'Ä"©®![KWK&½k¿G'KK7äÆ=³Õ^Kpn0GK-.ÛSÆ{¶:3×ÕµÔ9yKãKúý~;ìÜ#°JÑKé¶àÕāGöK6P>Î9öèHo}ï)nÝ<êP;X¶"M¨
ÁÕ`¶T¤GÕÀÊÙKͺõ¶ă&gó4Ás̶§îKy<ôK²"¶»āG";É¿¿/E7GßåªC¥b¶âK²KæK¾UDX¶XKqKþE5aù'+6Ă1hçÕVA&ÒKeÃ;LXkavą"¶ÕÏÞ"-¡EZcvüKÿ¶36*?ĄÎ£I¦3<¶Ö@3jĀ%û¶òíHM¹G÷¶ñzlá¼»RÔF¾GY2MÓnÇ>BKÍKÝ",&ą"ÚKáG©CKÐOÕø;)<©÷iX³ÿb·<¯Ë_XÈQ70 71