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1、Multinationalcorporationstrategy:TheglobalizationregionalizesTherelatedresearchindicatedthatmajorityTNChaverealizedmerelytheproductionactivitygloballayout,butitssalesrevenueimportantsourceinUSandJapan,Europe“threeextremely”motherlandregion.OnlyhadminorityTNCtoreal
2、izetheglobalizeexpansion.Obviously,althoughtheglobalmarketintegrationprocessacceleratesunceasingly,butTNCcanstillnotbutatthispointseeksbalancedintheglobalproductstandardizationandbetweentheregionmarketcompatibility.One,Multinationalcorporation“globalizedeadlock"an
3、dregionalizingstrategyRegardingtheglobalizeenterprise'smeasurable;thedifferentscholarhasrespectivelythedifferentunderstanding.Yip(2002)theglobalizeenterprisewilldefinefor“hasrunsinanyplace,transfersanypropertyandgainsanyresourcesability,andrealizestheprofitmaximiz
4、ationtakethewholeworldasthefoundation.”Here,Yipemphasizedtheproductionactivityglobalizationasifemphatically.Onthecontrary,Rugman(2005)piecefromotherangleexplanationglobalizationenterprise,revealstheso-calledglobalizebusinessowner,ifrefersto“hasgloballybythesameway
5、salesameproductorserviceability”theenterprise.RugmanselectsFortunetheglobal500strongenterprisestakestheobjectofstudy,totheseenterprisesinUSandJapan,Europe“threeintheregioninteriormarket'ssalesstatushascarriedontheinvestigationstatisticsextremely”.Whatneedstopointo
6、utthatinthese500enterprise'smajorityisTNC,theywillbeoccupying90%aboveglobalforeigndirectinvestmentstoragequantityaswellasnearly50%worldvolumeoftrade,thusitsmanagementbehaviorhasbasicallyreflectednowTNCTrendofdevelopment.Foreaseofcarriesonthemorethoroughcarefulcont
7、rastiveanalysis,Rugmanthese500enterprisedivisionisfourdifferenttypes:Motherlandregionguidance,hostcountryregionguidance,doubleregionaswellasglobalizeenterprise.AccordingtoRugmanclassifiedstandard,iftheenterprise50%salesrevenueoriginateatleastfromNorthAmerica,Europ
8、eandAsia“threeextremely”inmotherlandregion,thentheseenterprisesmayclassifyformotherlandregionguidancebusinessindustry;Iftheenterprise50%salesrevenueorig
