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1、Multinationalcorporationstrategy:TheglobalizationregionalizesTherelatedresearchindicatedthatmajorityTNChaverealizedmerelytheproductionactivitygloballayout,butitssalesrevenueimportantsourceinUSandJapan,Europe“threeextremely”motherlandregion.OnlyhadminorityTNCtorealizetheglobaliz
2、eexpansion.Obviously,althoughtheglobalmarketintegrationprocessacceleratesunceasingly,butTNCcanstillnotbutatthispointseeksbalancedintheglobalproductstandardizationandbetweentheregionmarketcompatibility. One,Multinationalcorporation“globalizedeadlock"andregionalizingstrategyRegar
3、dingtheglobalizeenterprise'smeasurable;thedifferentscholarhasrespectivelythedifferentunderstanding.Yip(2002)theglobalizeenterprisewilldefinefor“hasrunsinanyplace,transfersanypropertyandgainsanyresourcesability,andrealizestheprofitmaximizationtakethewholeworldasthefoundation.”He
4、re,Yipemphasizedtheproductionactivityglobalizationasifemphatically.Onthecontrary,Rugman(2005)piecefromotherangleexplanationglobalizationenterprise,revealstheso-calledglobalizebusinessowner,ifrefersto“hasgloballybythesamewaysalesameproductorserviceability”theenterprise.Rugmansel
5、ectsFortunetheglobal500strongenterprisestakestheobjectofstudy,totheseenterprisesinUSandJapan,Europe“threeintheregioninteriormarket'ssalesstatushascarriedontheinvestigationstatisticsextremely”.Whatneedstopointoutthatinthese500enterprise'smajorityisTNC,theywillbeoccupying90%above
6、globalforeigndirectinvestmentstoragequantityaswellasnearly50%worldvolumeoftrade,thusitsmanagementbehaviorhasbasicallyreflectednowTNCTrendofdevelopment.Foreaseofcarriesonthemorethoroughcarefulcontrastiveanalysis,Rugmanthese500enterprisedivisionisfourdifferenttypes:Motherlandregi
7、onguidance,hostcountryregionguidance,doubleregionaswellasglobalizeenterprise.AccordingtoRugmanclassifiedstandard,iftheenterprise50%salesrevenueoriginateatleastfromNorthAmerica,EuropeandAsia“threeextremely”inmotherlandregion,thentheseenterprisesmayclassifyformotherlandregionguid
8、ancebusiness industry;Iftheenterprise50%salesrevenueor
