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1、DATAMININGSTRATEGIESANDTECHNIQUESFORCRMSYSTEMSDr.AbdullahS.Al-Mudimigh,ZahidUllah,FarrukhSaleemDepartmentofInformationSystemCollegeofComputerandInformationSciencesKingSaudUniversity,RiyadhKingdomofSaudiArabiamudimigh@ksu.edu.sa,zahid@ksu.edu.sa,farrukh800@ks
2、u.edu.sa,tocustomers[1,2].CustomersatisfactionAbstract–Whenevermillionsofdataisbeingprovidesbottom-linebusinessresultsintheformstoredindatabaseregularly,dataminingisofincreasedpurchasedvolumes,repetitiveresponsibletodiscoverthehiddenknowledge,rulespurchases,
3、andgenerationofnewbusinessintheandpatternsfromit.Dataminingisgoingtobeformofreferencesandprospectidentificationinvolvedineveryorganizationforextractingextra[3].informationwhicharenotvisibleforeveryone.OrganizationsalwaysplanningtogetusefulCRM,isspeciallyfort
4、hechangeofbusinessinformationfromit.Though,studyoncustomerrelationshipmanagement(CRM)isreachingmoreprocesstomakingremarkablegrowthinanpracticalandattractivefactorforthegrowthoforganization,butreachingontherequiredgoal;everyorganizationinthesameway,discoveryt
5、hedependsontheleadership,whichisgoingtohiddengoldisalsosupportingtoachievethegoalimplementtheCRM.Becauseweknowthat,andforthesuccessoforganization.ThemainLeadersdonotcommandexcellence,theybuildcriticalsuccessfactorforany(CRM)includes,excellence.Excellenceis"b
6、eingallyoucanbe"MarketingManagement,CustomerSupportwithintheboundsofdoingwhatisrightforyourManagement,SalesManagementandFacilitiesorganization[4].Management,etc.Inthispaperweproposed,analyzedandvalidatedthatdataminingisalsoamajorsuccessfactorinthesuccessofCR
7、M.WeForimplementingbestCRM,differentsuccessfirstpresentedtheCRMmodelandthenexplainedfactorsareavailableinwhichmostpopularthemainroleofeachfeature,thenweadddataincludes,salesmanagement,marketingminingfeatureintheCRMmodel.Furthermore,managementandtechnologyman
8、agementetc.weapplieddataminingstrategiesandtechniquesButweproposedinthispaperthatdataminingforthegenerationofnewrulesandpatterns.WecanalsoplayasuccessfulpartinCRM.Differenttalkaboutthatwithinthe
