资源描述：
《探索式智能分析服务售前模式——以协同制造委外决策分析为例》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、ModernMarketing现代市场营销,2014,4,14-21http://dx.doi.org/10.12677/mom.2014.41004PublishedOnlineFebruary2014(http://www.hanspub.org/journal/mom.html)ExploratoryAnalyticsServicePresalesEngagingModel—SmarterCollaborativeProductionOutsourcingStrategies1,22RichLee,Ing-YiChen1IBM,Taipei2Nat
2、ionalUniversityofTechnology,TaipeiEmail:rich.chih.lee@outlook.comthththReceived:Jan.6,2014;revised:Jan.10,2014;accepted:Jan.13,2014Copyright©2014RichLee,Ing-YiChen.ThisisanopenaccessarticledistributedundertheCreativeCommonsAttributionLicense,whichpermitsunrestricteduse,distributi
3、on,andreproductioninanymedium,providedtheoriginalworkisproperlycited.InaccordanceoftheCreativeCommonsAttributionLicenseallCopyrights©2014arereservedforHansandtheowneroftheintellectualpropertyRichLee,Ing-YiChen.AllCopyright©2014areguardedbylawandbyHansasaguardian.Abstract:Byapplyi
4、ngBusinessAnalyticsandBigData,theenterprisesperceivethatderivingthecompeti-tivestrategiesandpredictingthepotentialriskscanberegardedaskeybenefits.Manyemergingsolutionsfromvariousperspectivesareproposedtorealizesuchabenefit.Butthereisahugegapbetweenthesolutionprovidersandtheirpote
5、ntialcustomers,andthebusinessscenariospositedbythesolutiondonotmeetthecustomerrequirements.Ontheotherhand,mostsolutionprovidersfocusmoreonfeaturesandtechnicalframeworks,andintroducethesuccessfulreferencecasesthatarenotclosetothecustomercurrentbusinesscases.Itisnotawin-winsituatio
6、nforboththecapablesolutionprovidersandtheirpotentialcustomerswhohavetheneedofstrategicanalysis.Thispaperlooksintothereasonsofcausingthegapandpresentsanovelpresalesengagingmodelforbusinessanalyticstomitigatethegap.Itarguesthatthebusinessanalyticsisaprocessofvalueco-creationwiththe
7、potentialcustomer,andusesamanufacturingcasestudyasanexample,notonlytoarticulatethebenefitsofthispresalesengagingmodelbutalsotodisclosetheconsiderationsofoutsourcingincollaborativeco-production.Keywords:ConsultantService;SellingModel;BusinessAnalytics;SupplyChainManagement;Service
8、Design探索式智能分析服务售前模式——以协同制造委外决策分析为例1,22李智
