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1、逆向物流的现状及发展趋势（Thepresentsituationanddevelopmenttrendofreverselogistics）IntroductionFormostenterprises,itisaformidablechallengetocreateandcontinuetoapplythebestbusinesspracticesintheforwardlogisticssystem.Therefore,itisnotsurprisingthatfewcompaniesarewillingtorespondwholeheartedlytothechallenges
2、ofreverselogistics.However,asthenumberofusedproductshassurged,theemergenceofnewenvironmentalregulationsandthepursuitofmaximumefficiencyandefficiencyhaveforcedcompaniestotakeseriouslytherelativelynew,newsupplychain.Bythinkingabouttheopportunitiesandpotentialimplicationsofthisfield,companiescant
3、aketheleadofcompetitors,includingthinkingaboutthecorrespondingresponsibilitiesofthewholeproductlifecycle.1introductionofreverselogisticsThroughthesupplychainsystem,theenterprisehasbeenabletoensurethatproductscanbedeliveredtocustomersattherighttimeandplace.Atthispoint,theusualproblemforthesuppl
4、ychainmanageristhegradualrecoveryoftheproduct.However,theactualsituationisthat,atsomestageoftheproductlifecycle,manufacturers,distributorsandretailersmayneedtoberesponsiblefortheentireandpartoftheproductagain.Mostenterprisesstillregardreverselogisticsasanegativetreatment.ButsomesuchasBMW,Sears
5、,Tesco(TESCO)andtheXeroxCothesmartcompanies,isactivelyimplementingreverselogisticsinordertogainacompetitiveadvantage.Theproblemofreverselogisticsarisesatthispoint.Intheindustrialmarket,regardlessofwhethertheyarewillingtomostenterprises,willbeforcedtofacesuchaproblemiscomplyingwithenvironmental
6、regulationsinindustrializedcountries,ortothosewhoareusingandrecyclingofmaterialsinordertomaximizetheefficiencyofcompetitionlearning.1.1definitionofreverselogisticsReverselogisticscanbesimplysummedupas:themanagementofgoodsfromcustomers'hands(JeanTinyandANN,1995,Giuntini,and,Andel,1995)().Revers
7、elogisticsincludesgoods,packagingandproductsfromcustomers.Asimplergeneralizationisthatreverselogisticsistheprocessofrecoveringtheused,outdatedordamagedproductsandpackagingfromthecustomer'shandsuntiltheendoftheprocess.However,itisnowgene
