欢迎来到天天文库
浏览记录
ID:37829710
大小:175.81 KB
页数:9页
时间:2019-06-01
《云计算在零售业的应用》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、DataquestPublicationDate:19July2010IDNumber:G00201320MarketInsight:TheImpactofCloudComputingonVendorsinRetailJeffreyRosterRetailhasneverbeenknownasanindustrythathasaggressivelypursuedtechnology.Withfewexceptions,ithaspreferredtowritemuchofthesoftwareituses,operated
2、inalmostcompleteITsecrecyandhasbeenmorereluctantthanotherverticalindustriestoembraceoutsourcing.Thispatternbegantochangewiththeexplosionofe-commerceandisnowacceleratingwithrecentwavesofsocialmediaandmobilecommercenowwashingovertheindustry.Fortunatelyfortheindustry,
3、andforthecoststructureofitsITshops,oldhabitsaredying.Asretailersmoveoutoftherecessionarymind-setandprepareforbetterdays,newwaysofdoingbusinessareemerging.Newtechnologyadoptionmodelsareafootacrosstheindustry.Retailtechnologistsunderstandthattheymustdomorewithless.Cl
4、oudcomputingintheformofsoftwareasaservice(SaaS)standstobenefitfromthisshiftintechnologyadoptionpatterns.Thisresearchseekstointroducethekeyissuesincloudcomputingwithintheretailindustrysegmentsfortechnologyandserviceprovidersinterestedinthismarketopportunity.KeyFindi
5、ngsRetailersexpectingtoacquireamajorityoftheirhardwareandsoftwareassetsthroughtechnology-as-a-serviceofferings—whilesignificant,at19.7%—arestilllessthantheall-industryaverageof23.9%(seeNote1).Retailers'useofSaaSapplicationsinitiallyfocusedonmerchandising,businessin
6、telligence(BI)ande-commerceapplications.Retailersdon'thaveaclearunderstandingandviewofcloudcomputing.Twenty-fourpercentplanonacquiringsoftwareviaaSaaSmodel,while11%indicateinterestincloudcomputing,suggestingthatretailersstilldon'thaveafirmunderstandingofthedifferen
7、ce—orthelackthereof—betweenthecloudandSaaSofferings.RecommendationsProductmanagersattechnologyandserviceprovider(T&SP)firmsbringingcloudsolutionstomarketneedtofocusonthekeymessageofbringingnewfunctionalitytomarketquickly.Thiswillenableretailbusinessleaderstosupport
8、cloudinitiativesaggressively.Lowertotalcostofownership(TCO),whileimportant,willnotraisetheseinitiativestothetopofthelist.Defineyourvisionoftheclo
此文档下载收益归作者所有