Facebook Insights

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1、FacebookPageinsightsProductguideforFacebookPageownersBusinesseswillbebetterinaconnectedworld.That’swhyweconnect800Mpeopleandtheirfriendstothethingstheycareabout,usingsocialtechnologiesthatdrivebusinessgrowth.Pagesarewhereyouconnectwithpeople.WithPagesinsights,youcan:•UnderstandtheperformanceofyourP

2、age;•Learnwhichcontentresonateswithyouraudience;and•Optimisehowyoupublishtoyouraudiencesothatpeoplewilltelltheirfriendsaboutyou.Getstarted....................................................2UnderstandtheoverallperformanceofyourPage..............4Optimisehowyoupublishtoyouraudience.................

3、...6Learnmoreaboutyouraudience...............................9Conclusion:Focusonengagingyouraudience.................15©2011Facebook,Inc.Allrightsreserved.Productspecificationssubjecttochangewithoutnotice.PageinsightsGetstartedToseeinsightsaboutyourFacebookPage,visityourPageandclickontheInsightstab

4、ontheleft-handsideofyourPage.**PleasenotethatthenewPageinsightsisinitiallylaunchingasapreview.Toaccessitduringthepreviewperiod,pleasevisitfacebook.com/insightsandclickonyourPage,orclickon“Viewinsights”ontheright-handsideofyourPage,thenfollowtheinstructionsatthetopoftheInsightspage.©2011Facebook,Inc

5、.Allrightsreserved.Productspecificationssubjecttochangewithoutnotice.2PageinsightsYoucanreviewyourInsightsdatathroughthedashboard,orexportitusingthe‘Export’buttoninthetoprightcorner.Ifyoudecidetoexportit,adialogboxwillallowyoutospecify:•ThedaterangeforwhichyouwanttoseedataaboutyourPage;•Whetheryouw

6、ouldliketogetthedataasasanExcelfileorasaCSV(commaseparatedvalues)file;•Thetypeofdatayouwanttosee:select“Pageleveldata”foraggregateddataaboutyourPage,and“Postleveldata”fordataoneachofyourPageposts.The“Keymetrics”taboftheExcelfilecontainsallthehighlevelmetricsacrosstime.Allotherindividualtabsshowyoua

7、breakdownofthesehighlevelmetrics.PleasenotethatwhilethenumberofimpressionsthatyourPageorpostsgotisnotavailableinthePageinsightsdashboard,itisavailableinthe“Export”file.©2011Facebook,Inc.Allrightsreserved.Pr