资源描述:
《Introduction and Method》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、CourseName:BachelorsThesis2012spring
CourseCode:FE620U,EN610U
IntroductionandMethodWengSilu881202-P155JiangXudong891201-P7591.Introduction6Inthispartofthedissertation,thebackground,problem,aimofthestudy,researchquestionandmethodofthedissertationispres
2、ented.1.1Background1.1.1general-contextAppleInc.(formerlyAppleComputer)isanAmericancompanythatdesignsandsellsconsumerelectronics,computersoftware,andpersonalcomputers.AppleCompanyistheworld'slargestphonemanufacturers,andtheworld'slargestPCmanufacturer
3、s.Thecompany'sbest-knownhardwareproductsaretheMacintoshlineofcomputers,theiPod,theiPhoneandtheiPad.Appleisaninnovationcompany.(Wikipedia,2012)In2010,whentheiPadwaslaunched,thepricewasonly$499,whichwascontrarytotheexpectationsofmanyindustrypeersandcons
4、umers,alsocompressedandclosedthelivingspaceoftheothersimilarproducts.Wonderfulproductdesignandlowpriceshavestimulatedthemarket,hugesalesforAppletobringhugeprofits.WhydoestheiPadandiPhonehaveapriceadvantage?Whycantheysolveproblemsfast,produceandputinto
5、themarket?ThekeyisinApple'sindustrialchain.Appledoesnotproducetheirproductsdirectly.Allproductsandtheircomponentsaremanufacturedbythird-partenterprises,andtransportationandlogisticsmanagementareoutsourced.Appleforthefirsttimealsopublishedalistof156sup
6、pliersrepresenting97%ofthecompany'sprocurementexpenditures,Including,thematerials,theproduction(AppleInc.2012).Outofthe156suppliers,theseweretheChinesecompanies:AnjieInsulatingMaterialCo.,Ltd,BydCompanyLtd.,AACTechnologiesHoldingsInc,KunshanChangyunEl
7、ectronicIndustry,TianjinLishenBatteryJoint-StockCo.,Ltd.LensOneTechnology(Shenzhen)Co.,Ltd.Manycompany’sfactoriesareinChina.1.1.2Problem6The cooperation relationship between supply chain enterprises is based onmutual trust. The target of this cooperat
8、ion was getting more profit. Through the information sharing, it can achieve the integrated supply chain relations. Forthecooperation to seize the opportunity, andincrease the market share. Afinalreasonwastoachieve the success obviously, we wa