消费者关系经营（英文）ppt

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1、CustomerRelationshipManagementGrenobleEcoledeManagementOctober2003天马行空官方博客：http://t.qq.com/tmxk_docin；QQ:1318241189；QQ群：175569632SharonCrostcrost@free.frmobile:+33.686.17.8592SharonCrostenthusiasticallyleadsaroleintheworldsofEnterpriseandEntrepreneur.IntheEnterpriseworld,Sharonhaswo

2、rkedforthelargecompaniesofIBMandHewlett-PackardinFinance,MarketingandInformationTechnology.Herpassionforthehi-techworldandflairforworkingwithinternationalclientshasledhertopositionsfrommanagingbusinessfinancestomanagingbusinesssystemprojects,toconsultingonenterprisesystems,tomanagin

3、ginternationalmarketingprogramstomanaginginternationaltechnologyande-businessteams.Asanentrepreneur,SharonhasstarteduptwodiversesmallbusinessesintheU.S.-acustomizedtravelserviceandanorganicvegetablefarm.Sharon'sappreciationofthemountainshasbroughthertoGrenoble,Francewhereshecurrentl

4、yworksasanindependentconsultant.天马行空官方博客：http://t.qq.com/tmxk_docin；QQ:1318241189；QQ群：175569632SharonCrost7/20/2021Slide:2ClassScheduleToBeFinalizedSharonCrost7/20/2021Slide:3InstructorSharonCROSTcrost@free.frmobile:+33.686.17.8592text:Dyché,Jill.TheCRMHandbook:ABusinessGuidetoCusto

5、merRelationshipManagement,Boston:Addison-Wesley,2001.SharonCrost7/20/2021Slide:4PresentationofCourse-OutlineCRMOverviewWhatisCRMCRMasaBusinessToolStrategicCRMTechnologyTechnologyFrameworkInfrastructureAlternativesManagingCRMprojectsandFollow-upAnalyzingthedataMeasuringResultsOngoing

6、improvementApplyingCRMtobusinesscasesandstudentprojectsApplyingCRMandReviewStudentProjectsCourseDiscussion/evaluationSharonCrost7/20/2021Slide:5PresentationofCourse(style)ACTIVE!InteractivediscussionCasestoapplylearningPracticalvs.TheoreticalInstructor–ideas,facilitation,resourcesSh

7、aronCrost7/20/2021Slide:6PresentationofCourse–evaluationIndividualevaluationbasedonstudentparticipationandunderstandingofCRMconceptsSharonCrost7/20/2021Slide:7CRMStudentProjectBusinessObjectiveCRMstrategytomeetthebusinessobjectiveInfrastructureandProcesssupportingtheCRMstrategyOngoi

8、ngManagementofthepr