上海大众汽车4S店整体设计毕业设计论文

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1、-滨州学院本科毕业设计（论文）上海大众汽车4S店整体设计摘要随着经济的高速发展以及汽车行业发展的不断完善，市场对品牌的营销理念不断提出新的要求，汽车4S店的设计也面临越来越多的问题。因此，重视和处理好汽车4S店的整体设计，不仅能在市场上得到立竿见影的回报，更重要的是能够有效的推动整个汽车品牌在形象、文化和品质上的提升。鉴于此本方案提出了对滨州上海大众汽车4S店的整体设计，从整体规划、建筑形式、室内设计和装饰等方面进行分析，利用建筑室内外设计及景观设计的手法进行整体设计，通过设计将上海大众汽车4S店打造成能

2、够体现现代大众汽车品牌形象的现代时尚的汽车4S店。关键词：汽车4S店；整体设计；展厅设计；品牌---I---滨州学院本科毕业设计（论文）BinZhouCityofShanghaiVolkswagenAutomotiveoveralldesignof4SshopAbstractWiththerapiddevelopmentofeconomyandthecontinuousimprovementoftheautomotiveindustry,marketonbrandmarketingconceptconti

3、nuouslyputforwardnewrequirements,thedesignofautomobile4Sshopsarealsofacingmoreandmoreproblems.Therefore,theattentionanddealwiththeoveralldesignofauto4Sshop,notonlyintheimmediatereturnofthemarketaremoreimportanttobeabletoeffectivelydrivethecarbrandimage,cu

4、ltureandqualityimprovement.InviewofthistheprogramproposedforBinZhouShanghaiVolkswagen4Sshop'soveralldesign,frommasterplanning,architecturalforms,interiordesignanddecorationandotheraspectsofanalysis,theuseofindoorandoutdoordesignandlandscapedesignfortheove

5、ralldesignapproach,bydesignwillShanghaiVolkswagen4SshopsfighttheVolkswagenbrandtoreflectthemodernimageofthemodernandstylishcar4Sshop.Keywords:auto4Sshop;theoveralldesign;exhibitiondesign;brand------II---滨州学院本科毕业设计（论文）目录引言··································

6、·········1第一章选题的来源···································1第二章研究现状（设计调研及分析）·························22.1国内外汽车4S店设计调研····························22.2滨州市上海大众汽车4S店实地调研及分析·····················3第三章滨州市上海大众汽车4S店整体设计的过程·················43.1设计定位························

7、··············43.2设计构思······································43.3汽车4S店整体设计项目阐述···························53.3.1在整体规划上的设计······························53.3.2在景观绿化上的设计······························63.3.3在建筑外观上的设计······························63.4汽车4S店展厅设计项目分

8、析···························63.4.1在空间划分上的设计······························73.4.2从建筑材料上分析·································73.4.3从色彩环境设计上分析······························83.5设计过程中面临的问题及解决方法·························9第四章滨