广州小型专业美容院改进方案

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1、西南交通大学硕士学位论文广州小型专业美容院改进方案姓名：赵宏申请学位级别：硕士专业：工商管理指导教师：龙志和20070401西南交通大学硕士研究生学位论文第1I页ABSTRACTThebeautyindustrystartstogodownhillin2006whilehavingexperiencedmanyyearhighspeedgrowths．Thelowqualityproductalreadyhadnomarket．Thespecializedlineimprovedlooksthenetproductprofitsectorshrinking．Vadou

2、sprofessionscompetitionwillbebeingmoreintensein2007．Smallbeautyshop，whichstilldefendedstubbornlythelegacyproductandthesalespromotionidea，urgentneededtoestablishinthescientificmarketingtheoretically．A‘‘bodymakingtoorder'’themarketingplan．thisispreciselythepresentpaperpracticalsignificanc

3、e．ThepresentpapermaininvestigationandstIldyobjectistheG啪gzllousmallspecializedbeautyshop．Theinvestigationandstudyistoexploreafeasibilitymarketingstrategysuitableforthelocalcustomergroup．Theresearchtechniqueisasfollowing：First,formulatestheinvestigationandstudyplan,aswellastherelationthe

4、oryliteratureandtheinformation．Second，interviewtheregioninthebeautyshopandthecosmetologystyleshairindustryseparately．AttheSalTletime，sendsthequestionnairetotheinvestigationandstudyregionincoasunleLFinally,obtainstheconclusionbycompilingthecousumerquestionnaireresultaccordingtoSPSSwhichc

5、alculatesandtheinterviewresult．Moreover,givetheconclusionanalysisandthecaseanalysisrefinementsuggestionplantothespecializedbeautyshopforreference．ThisprojeetsuggestionplanWasadoptinJanuary,2007by‘'thepoemrhymevaluablebeautyshop'’．ThewebsiteprojcotWasabandonowntolackoftechn0109yandtaleat

6、edemployeesinmaintainingtheshopwebsite．TheOtherpartoftheplandevelopedsmoothly．Theshoppresidentinchargeindicatedthattheshophasanewlookwithin3monthsobviouslybothinthemanagement，thecostandtheprofitcomparedto2006．Itmainlymanifestsin3points：Itenhancedthemanagementefficiencyaswellasreducesthe

7、managementcost．Itenhancedthestaffstability．Usually,inMarch,itistimeforvariousbeautyshopstOhirenewemployee．Itencouragedthestafftochoosebeautyshopsfreelyandeasily．西南交通大学硕士研究生学位论文第111页Asamatteroffact，mostofouremployeesdoSOinMarch2006．tlowever,DonequithereinMarch2007．Itenhancesthec